Archive | Brochures

Brochure Copywriting: First Security

This is hot off the presses… I just completed the brochure copywriting for an eight-page capabilities presentation for a security patrol and alarm company based in San Jose. First Security has almost a half-century of experience and over 1,000 clients. It provides comprehensive security solutions for residences, industrial complexes, businesses, school districts, government municipalities and […]

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Speaker at AMWA

I was very proud to have been chosen to speak about healthcare copywriting at the annual American Medical Writers Association conference last Friday in Sacramento, CA. On the dais with me were two extremely knowledgeable and talented medical writers, each with decades of experience. The topic of our 90-minute presentation was “The Scope of Medical […]

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Non-Profit Annual Report Writing

I recently wrote and edited the copy for a 28-page annual report for a nonprofit educational company headquartered in the Bay Area: Common Sense Media. The company’s mission states: Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive […]

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FICO® Financial Copywriting

As a freelance financial copywriter, I was recently contracted by FICO® to write Website copy, brochure copy and video copy for a number of their industry solutions: Retail & Consumer Goods Marketing Projects Visit Web page portal for Retail. Read Retail Marketing Web page. Read Retail Operations Web page. Read Retail Merchandising Opportunities Web page. […]

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Freelance Travel Copywriting Experience

Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]

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The Sequoias Portola Valley Health Center Brochure

The Sequoias — Portola Valley is a beautiful 42-acre Life Care community on the San Francisco peninsula in the wooded hills near Woodside, California and Silicon Valley. (CLICK TO ENLARGE IMAGE) As a freelance healthcare copywriter, I was asked to create a new brochure for its Health Center. People who use this Skilled Nursing Rehabilitation […]

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Squid Labs Brochure

Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]

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Financial Copywriting

I have a vast portfolio of financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.

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Snake River Whitewater Brochure

Snake River Park Whitewater Rafting has great prices and a great location —- right on the river south of town. Their trips run conveniently throughout the day into the heart of the famous rapids like LUNCH COUNTER and BIG KAHUNA. They’ve been floating the canyon since 1969, making them one of the oldest and most […]

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A Do Tank :: Squid Labs Brochure

“Venture Technologists” is a new term for companies like Squid Labs that incubate technologies to drive high-growth opportunities. As a “Do Tank” rather than a Think Tank, they invent, they adapt, and they integrate emerging technologies into materials, components and systems for new and existing products. As venture technologists, they are committed to providing solutions […]

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Software Direct Response Copy

I’ve written direct response packages, promotional postcards, self-mailers, conference announcement mailers, and HTML emails for a wide variety of software clients, including Oracle, Symantec (Norton), PalmOne, Intuit, and more. Here are samples of some of my favorites: 1) Intuit QuickBooks Software Direct Response Package — I’m proud to say that I introduced QuickBooks software to […]

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PalmOne 2003 Catalog Copy

Palm printed 500,000 of this 24-page holiday 2003 “magalog” that blended traditional catalog copy with magazine-style articles. The goal was to sell the latest, greatest products – TREO smart phones, Palm Tungsten and Zire handhelds, plus software and accessories. Kuleana Design (formerly Landis Designs), SF provided the beautiful layouts for this 24-page piece for which […]

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Book Bank USA :: Website & Annual Report

Book Bank USA, a nonprofit organization, was founded in 1966 by Sidney Kluger after he observed the desperate need of public and school libraries for educational materials — and especially — to fulfill a constant supply of English literature. After four decades, Book Bank USA has now established and resupplied public libraries, schools and community […]

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QuickBooks Catalog :: Intuit

During 2006, I wrote a dozen projects for the good people at Intuit, including this QuickBooks 32-page Catalog for Checks, Envelopes, Supplies and More. In fact, in 1994, I successfully introduced Quicken users to QuickBooks in the first direct mail piece ever written for this financial product that’s long been the leader in the business […]

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PalmOne Fall 2004 Catalog

Palm wanted to create a catalog/magazine to promote its most recent SmartPhones, PDAs, handheld software and accessories. So I was hired to write this 24-page catalog for PalmOne in November 2004 to boost holiday sales. Palm printed 1,000,000 catalogs and sold advertising space to Palm-compatible software companies to offset the printing fees. Kuleana Design (formerly […]

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