I recently attended an Executive Roundtable in San Francisco for CMO.com and Adobe, its parent company, for digital executives. The article went live today on CMO.com. Read the entire article here.
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
The blog below first appeared on May 28, 2015 on indiforce.com… When you’re an established freelance copywriter like me, you’re offered a wide variety of opportunities with an even wider variety of clients. Some of these folks may find you through http://www.indiforce.com or keyword searches to your website; others can come through word-of-mouth referrals or […]
It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America. While sitting on the “throne” at the office, I saw a small blurb in the Sports section of the Dallas Morning News that Porsche had just won 8 out of […]
As the top-rated “healthcare copywriter” on the major search engines, I’m very pleased to be a contributing writer to a hospital in the South Bay. Below are just a few of the hospital articles that have appeared in the Tri-City Voice.
My twin brother’s daughter just had twins. Here’s the birth announcement I wrote for her. NOTE: Her last name is York…
On October 17, 1989, I actually had two tickets for the World Series night game between the Giants and Athletics at Candlestick Park, but I gave them to a friend that day who had gotten me a lot of tickets during the year. Instead, I was walking to my car in a parking lot near […]
A client of mine, Allison Bliss Consulting, asked me to write scripts for :15, :30 and :60 radio commercials, copy for both animated and static ad banners, and edit her newspaper ad copy for the SF Chronicle’s Pink Datebook section. Before I could recommend a media buyer/planner for the project, she had already found Ellen Young […]
I’m both flattered and proud to be featured as the “Headshot of the Week” on my colleague Scott R. Kline’s weekly blog. Scott is a fellow member of BNI Embarcadero, a fantastic photographer, and one of the most talented guys you’ll ever meet. On the blog, I was quoted as saying: “Because I rarely meet my […]
Forget “The Social Network”. That was so 2010. “Chef”, a new movie written and directed by Jon Favreau of Swingers and Ironman fame, takes social media up a few notches from other movies I’ve seen.
The following blog was written by my friend and creative colleague, Scott R. Kline. Should I wear glasses in my headshot or portrait? by scottrkline on April 1, 2014 Copywriter Gil Zeimer of Zeimer’s Advertising Shoppe proudly wears his glasses in this headshot. Should you wear glasses in your headshot? Yes. If you normally use […]
As a long-time healthcare copywriter, I recently had the opportunity to write a website for a client’s wife. She had an ad agency background like me, but is now using her creativity and training as a Clinical Hypnotherapist to help clients from both her office in downtown Charleston, South Carolina and by phone/Skype for […]
It was 50 years ago today that The Beatles first starred on CBS-TV’s “The Ed Sullivan Show” to a live national audience of 74 million people. I was one of them, sitting on the floor of my parents’ bedroom with my twin brother and older sister.
Reno Fernandez is a rising star in the San Francisco bankruptcy attorney community. I profiled him a few years ago in a interview on the Intuit Small Business Blog: “How One Bankruptcy Attorney Saves Small Businesses.” Now, I’m very proud to have rewritten his website.
A former client contacted me to write and manage this 80-page website for a plastic and cosmetic surgeon on the San Francisco peninsula.
I’m very pleased to have been part of an All-Star Marketing Makeover Team from BNI Embarcadero that helped Ray Simon fulfill his dream of launching a new company today. It’s called RightClix.com. What’s RightClix? It’s a series of easy-to-follow videos that represent an easy way to set up and use Salesforce for your business. Ray […]
I did the copywriting for this TV commercial decades ago when I worked for an ad agency in Dallas and their client was Libby’s.
As a healthcare copywriter, one of my favorite types of projects is an annual report. This recent “Highlights for 2012” was designed by my colleague Paschal Sabatella of Sabatella Creative Design and written by me for Heritage on the Marina, San Francisco, one of the city’s longest-serving retirement communities. This particular annual report featured copywriting […]
I didn’t write Discover-BCN.com, a travel website penned by my PR colleague and friend, Phil Siegel, and designed by the talented Manish Champsee. But I can highly recommend Phil’s Barcelona Walking Tours because he spent two full days with my family last year. Whether you’re gay or straight, he provides a fabulous tour of the […]
This blog appeared originally on 2/7/11 on the Intuit Small Business Blog. Let’s say you’re a successful travel writer, but your exotic travel days have ended because you and your wife are raising two young boys. How would you go about changing gears? Bradley Charbonneau of Likoma, in San Francisco, went from writer to webmaster, […]
I’m so busy doing freelance video copywriting video for a wide range of clients that I often forget to promote myself. But using a video template from my colleagues at Brandefy in Southern California is a simple, quick and very cost-effective way for anyone to create a great video. Fast. Have a look. And if […]
As a video copywriter, this :60 spot combines an inexpensive life-action template with animation. The result is a flexible format that let me showcase a variety of projects that I write, as well as the industries I write them for, and the types of clients that I frequently work with. I’ve written dozens of scripts […]
I wrote this article a few years ago for Intuit Small Business Blog. Since it’s so topical this week, I’m showing an excerpt of it and a link to the actual article… The Fourth of July conjures up images of booming, skyrocketing, jaw-dropping fireworks displays that light up the night sky. If you’re lucky enough […]