Archive | Portfolio

Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”

Lindsay Olives :: Magazine Ad & Radio Copy

One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients: Lindsay Olives. I’ve always believed that advertising copywriting should be entertaining with humorous headlines. So here are two I wrote that I still like, many years later. The first […]

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S.F. Bay Window :: Website Copy

When this site was being created by the San Francisco Association of Realtors, the very talented Web designers at Aerojet.com in Berkeley recommended me for Website copywriting, editing and proofreading for the content originally created by a SFAR employee. I first edited over 130 articles for this vast resource guide for San Francisco Property Owners. […]

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PalmOne 2003 Catalog Copy

Palm printed 500,000 of this 24-page holiday 2003 “magalog” that blended traditional catalog copy with magazine-style articles. The goal was to sell the latest, greatest products – TREO smart phones, Palm Tungsten and Zire handhelds, plus software and accessories. Kuleana Design (formerly Landis Designs), SF provided the beautiful layouts for this 24-page piece for which […]

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Book Bank USA :: Website & Annual Report

Book Bank USA, a nonprofit organization, was founded in 1966 by Sidney Kluger after he observed the desperate need of public and school libraries for educational materials — and especially — to fulfill a constant supply of English literature. After four decades, Book Bank USA has now established and resupplied public libraries, schools and community […]

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Websites Written With SEO

Since 1995, I’ve written over 200 Websites. Many of them recently have required the expertise of copywriting with SEO (Search Engine Optimization) keywords and keyphrases to maximize a site’s rankings on the search engines. This requires careful writing and editing, so the SEO keyword writing appears frequently on each page and don’t appear to be […]

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QuickBooks Catalog :: Intuit

During 2006, I wrote a dozen projects for the good people at Intuit, including this QuickBooks 32-page Catalog for Checks, Envelopes, Supplies and More. In fact, in 1994, I successfully introduced Quicken users to QuickBooks in the first direct mail piece ever written for this financial product that’s long been the leader in the business […]

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Fortify Software :: Data Security Website

I wrote and edited the 60-page Website for Fortify Software during 2006. This Palo Alto company offers a proprietary suite of software products that protect companies from today’s greatest risk: security flaws in their business-critical software applications. Their clients include Oracle, Wells Fargo Bank, TMobile, Charles Schwab, Bank of America, and many more.

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The Outdoor Enthusiast Next Door: Outdoor Weblog

My friend and travel-writing colleague, Terah Shelton, just interviewed me for The Outdoor Weblog, an online blog about adventure travel. Below are excerpts from the two articles… Part One… Don’t let this week’s Outdoor Enthusiast Next Door, Gil Zeimer’s job as editor of Vagablond, an stylish blog dedicated to luxury travel, fool you. He can […]

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Hooked on Phonics :: Radio Spot

A few years ago, I was asked to write a radio script and produce it for Hooked on Phonics, one of the world’s most popular reading tools for children. My own daughter was beginning to read at the time and I strongly believed in phonics being able to help young readers to read better. My […]

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PalmOne Fall 2004 Catalog

Palm wanted to create a catalog/magazine to promote its most recent SmartPhones, PDAs, handheld software and accessories. So I was hired to write this 24-page catalog for PalmOne in November 2004 to boost holiday sales. Palm printed 1,000,000 catalogs and sold advertising space to Palm-compatible software companies to offset the printing fees. Kuleana Design (formerly […]

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My Dive Buddy Wears Diapers

– By Gil Zeimer (This article first appeared in Dive Travel Magazine, Winter 1996) My dive buddy prefers warm water. So do I. Every evening around 8 p.m., we gather our gear, approach the dive site and take the plunge. Her dive conditions: Water temperature, 90 degrees; Depth, 6 inches; Bottom time, 30 minutes; Swells, […]

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BART Radio

Bridges Marketing Group of Walnut Creek asked me to write, direct and produce four :30 spots within a week in March 0f 2007. No problem. Below are the first two of commercials: “Yo Dude” and “Baseball.” Plus, a few years ago, I wrote and produced these two :30 radio spots for the agency’s tagline: “Fung […]

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