Archive | Portfolio

Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”


Annual Report Copywriting: The Heritage San Francisco

As a healthcare copywriter, one of my favorite types of projects is an annual report. This recent “Highlights for 2012” was designed by my colleague Paschal Sabatella of Sabatella Creative Design and written by me for Heritage on the Marina, San Francisco, one of the city’s longest-serving retirement communities. This particular annual report featured copywriting […]

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Barcelona Walking Tours

I didn’t write, a travel website penned by my PR colleague and friend, Phil Siegel, and designed by the talented Manish Champsee. But I can highly recommend Phil’s Barcelona Walking Tours because he spent two full days with my family last year. Whether you’re gay or straight, he provides a fabulous tour of the […]

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From Writer to WordPress Article

This blog appeared originally on 2/7/11 on the Intuit Small Business Blog. Let’s say you’re a successful travel writer, but your exotic travel days have ended because you and your wife are raising two young boys. How would you go about changing gears? Bradley Charbonneau of Likoma, in San Francisco, went from writer to webmaster, […]

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Freelance Video Copywriting

I’m so busy doing freelance video copywriting video for a wide range of clients that I often forget to promote myself. But using a video template from my colleagues at Brandefy in Southern California is a simple, quick and very cost-effective way for anyone to create a great video. Fast. Have a look. And if […]

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Video Copywriting

As a video copywriter, this :60 spot combines an inexpensive life-action template with animation. The result is a flexible format that let me showcase a variety of projects that I write, as well as the industries I write them for, and the types of clients that I frequently work with. I’ve written dozens of scripts […]

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Blog: Born On The Fourth Of July – Fireworks Story

I wrote this article a few years ago for Intuit Small Business Blog. Since it’s so topical this week, I’m showing an excerpt of it and a link to the actual article… The Fourth of July conjures up images of booming, skyrocketing, jaw-dropping fireworks displays that light up the night sky. If you’re lucky enough […]

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Architect Website Copywriting: Inspired Independence

Just completed the editing of this site’s copy for two architect friends of mine –– Carrie Shores and Josh Larson –– who are LEED Accredited Professionals and Certified Age-In-Place Specialists. Like their Inspired Independence Single Family Homes, Inspired In-Law Cottages and Inspired Products, the site features what the web designer, Bradley Charbonneau of Likoma, calls […]

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Brochure Copywriting: First Security

This is hot off the presses… I just completed the brochure copywriting for an eight-page capabilities presentation for a security patrol and alarm company based in San Jose. First Security has almost a half-century of experience and over 1,000 clients. It provides comprehensive security solutions for residences, industrial complexes, businesses, school districts, government municipalities and […]

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B2B Postcard Copywriting

One of my best friends is Bart Saling, owner of Bridge to Bridge Technologies in San Rafael, CA. He promotes his business with promotional postcards like the two shown here and hired me to do the B2B postcard copywriting. Lauren Deane Evans of Good Looking Ideas was the art director and Marty Wall of Fritz […]

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Travel Writing Discussion for Marin Scuba Club

Zeimer marin scuba_may15 from Zeimer’s Advertising Shoppe I was the featured speaker last night at Saylor’s Restaurant in Sausalito for a Marin Scuba Club presentation on travel writing. I discussed some of the hundreds of articles I’ve written for dive magazines and travel blogs — and told the stories of my inspiration for each article. […]

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Email Copywriting for Webinars

Have you heard of Junior Seau? He was a 20-year NFL player who committed suicide last year. Like many former athletes in physical sports like football, hockey and boxing, he was suffering from Post-Concussion Syndrome from numerous cranium-rattling hits during his long-time career. Junior didn’t suffer in vain. His death was the catalyst for his […]

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Financial Planning Copywriting

My long-time San Rafael friend and Yosemite Half Dome hiking buddy, Stephen Gandy, Certified Financial Planner, wanted someone to update his old website. In addition, the site needed to launch prior to the hosting of a table for a gala event in late October 2012 through his client who sat on the board of the […]

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Speaker at AMWA

I was very proud to have been chosen to speak about healthcare copywriting at the annual American Medical Writers Association conference last Friday in Sacramento, CA. On the dais with me were two extremely knowledgeable and talented medical writers, each with decades of experience. The topic of our 90-minute presentation was “The Scope of Medical […]

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eBook: Get on Google’s 1st Page

I’m very pleased to have edited my first eBook. “How To Get on Google’s First Page Fast” was written by my colleague, Vitold Chrzanowski, founder of, a top-notch Online Marketing company that specializes in engineering and building Google Local Search Listings now referred to as Google +Local Listings in conjunction with optimizing YouTube videos. […]

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GeniusRocket Interview: Creative Writer

eniusRocket is a creative video agency in the Washington, DC area that hires freelance copywriters like me to produce concepts for their TV and radio client’s campaigns. I’m proud to announce my interview with their “Creative In The Spotlight” blog that went live today. Have a read… The mission of Creative In the Spotlight is […]

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Freelance Blog Writing

If you’re looking for a freelance blog writer, I have extremely extensive experience over the past 10  years across a wide variety of industries. In fact, I’ve now written over 2,000 blogs. For example, for Financial Services, I’ve created freelance blog copywriting articles for: Experian during their Vision 2012 Conference in May through the largest PR […]

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Radio Copywriting for Hearing Aids

I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers. He had been running radio spots that were not producing results. Within a week, I wrote and produced a :30 and a :10 radio commercial through my alliance with the incredibly talented Troy Duran at […]

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