Dear %%! set firstname [merge members_first name] if {$firstname == ""} {return "subscriber"} else {return $firstname}%%,

As this year rolls along, we've noted that:

• The software recovery is strong;

• Some software companies stand to win big;

• But sadly, many won't benefit as much as they should.

Because when the industry heats up, so does the competition� for ideas, for people, and for mindshare. And too many software companies will miss their golden opportunity for growth.

So the question is, can you capitalize on this recovery and grow your business� before your competitors outgrow you?

My name is Bruce Hadley, editor and publisher of SoftwareCEO. You receive my publication every Tuesday and by now you are probably already benefiting from the ideas, insights and breakthrough thinking you've come to expect from our publication.

However, you're only getting about 4% of what SoftwareCEO has to offer!
(See what you're missing below...)

Because of this, I'd like to help you get more value by making the most aggressive yet risk-free offer (see below) I've ever made ANY prospective subscriber in my publication's history.

Plus, I'm going to include a veritable mountain of bonuses (valued at over $2,312 — but only for those who respond quickly) that will help you increase your value to your company� save you time and money� and help you run a tighter, meaner, more productive software company than you ever thought possible.

But sadly, there's a catch. Because of the unprecedented discounts offered below, I can only offer these bonuses to the first 95 people who respond.

With so much value riding on this offer, I do expect it to sell out quickly!

5 Things You're Missing If You Don't Subscribe

As a registered reader, you get my weekly newsletter, which I know you enjoy.

But you're missing out on a whole lot of career-enhancing, revenue-producing, cost-containing, leverage-producing, secrets, insights and advice. When you become a Site Member, you gain 5 important benefits

Insider's benefit #1. Full access to our Editorial Archives — Containing hundreds of comprehensive articles on every aspect of improving your competitive edge. Once you read it in the free newsletter it's only up for 7 days. So if you want an article you read 2 months ago, you're out of luck — unless you subscribe now.

Insider's benefit #2. Buyers' Club — Enjoy deep discounts on industry publications, journals, research, seminars, and software.

For example, you'll save up to $40 on the Product Marketing Handbook; $150 on the year's best conference, Software 2005; up to $550 savings on a Culpepper Compensation Survey; and $1,500 on the Directory of Top Computer Executives.

Those are just 4 examples out of more than 80 possibilities. In terms of cold cash in your pocket, the Buyers' Club offers over $45,000 in savings — but only to our paid Site Members

Insider's benefit #3. Downloads Library — You'll find legal templates, marketing case studies, valuation worksheets, M&A and IPO data, HR examples, and much, much more.

All in all, it's an extraordinary library of 140+ files, contributed by software industry veterans who've "been there, done that."

Insider's benefit #4. Software University — Highly discounted access to industry experts via 90- minute, fully interactive classes. You receive a 25% discount on all Software University classes (and last year we offered 12). So, if you attended only a third of them, that's a $300 savings right there.

And these aren't those cheesy "sell-a-thons" where you get pummeled with sales pitches. We feature only "Grade A" content with our money-back, no-hassle guarantee every time.

Insider's benefit #5. Operating Ratios Survey — Know how much you should be spending on marketing? On sales commissions? On R&D and tech support? All thee answers and more are in our SoftwareCEO Operating Ratios Survey.

Because the bulk of our members are executives and owners at privately held companies, our Ops Survey is unique — you simply can't find this kind of internal financial data on ISVs anywhere else on the web or in print.

Our benchmark data is updated constantly, and you have access to it as long as your membership is active. You can even download the details in Excel so that you can compare your own software company to your peers.

Many of your peers have thought enough of these "extras" to shell out their hard-earned cash, year after year, because they tell me just one good idea a year more than covers their membership investment.

In fact, just one good idea can return many thousands or millions to you, your company, your shareholders, and your bottom line.

Now, here's the REAL reason to subscribe today�

If you don't see at least 10 times your money back on your first year's membership, from the specific, actionable ideas you glean from my publication and private site resources, I'll cheerfully refund your entire membership fee and you can keep every bonus!

My accountant calls me crazy and says I'm giving away the store. I know it all seems outrageous. A single discount from our Buyers' Club could be worth 2 or 3 times more than your annual membership fee. And our Operating Ratios Survey gives you industry benchmarks that you simply can't buy anywhere, at any price.

Why? Because just one file from our Downloads Library could save you 20-30 hours of work! And we've archived dozens of files, so ask yourself how much is your time worth an hour?

Better yet, you don't have to pick just one bonus like some offers, because you get all 6 listed below with your $295 membership.

(NOTE: This may be your last chance to get a SoftwareCEO membership at this great entry level price. Scratch that� it's definitely your final opportunity because I'll be implementing a price increase later this spring.)

Now, what about those $2,312 bonuses I mentioned? They're right below. To take advantage of them, upgrade or renew your membership now.

Again, these bonuses are only available to the first 95 people who sign up or renew. I've got a mountain of bonus boxes in the corner of my office, and when the last of those 95 boxes is gone, so is this offer.

Bonus #1: $497 audio package — "7 Fatal Mistakes Software Executives Make In Using Email For Lead Generation...And How You Can Avoid Them" with software industry expert Winton Churchill.

This package contains over hours of audio carefully dissecting each mistake and recommending techniques and tactics for getting your expensive and unproductive lead generation process working. Includes 3 CDs, a 37-page companion manual, sample white paper, and calculator tool to better understand your sales utilization.

Bonus #2: $625 in services from The VAR-City — Do you think resellers can help build your business, but don't know where to start? Let The VAR-City experts show you how they can help.

Ken Beam, president/CEO of The VAR-City will give you tips for solving your partnership puzzle with:

• A 30-minute Channel Evaluation teleconference to determine if you're ready and what you need — worth $250.

• Channel management documentation and a channel guide checklist — worth $250.

• And what if you had access to VAR-City's database, customized specifically for you with the 250 resellers best able to sell your product and grow your business? — at a 50% discount? That's worth another $125.

This $625 in services and reseller leads could be exactly what kick-starts your reseller plans.

Bonuses #3 & #4 will help you find out what's right, what's wrong and how you can improve your software company's overall branding on the Web, in your ads, and in your marketing campaigns.

This is not a thinly veiled attempt to sell you something. Instead, it's an honest-to-goodness, rated analysis, with at least 7 specific, concrete (custom and personalized) recommendations for improving the success of your company's Web branding.

Through some arm-twisting from my personal SoftwareCEO marketing consultants, I'm offering two Critique Coupons�

Bonus #3: A $250 Web Marketing Critique Coupon from Web guru, evangelist and super star John Woodbury, CEO of Econiverse Inc.

Quite probably the only webmaster to have architected and delivered global campaigns for IBM Software Group, Accenture, and PricewaterhouseCoopers, John will help nail down tactics and technologies that can multiply traffic to your website(s) and fill your leads pipeline with qualified buyers.

NOTE: Because John's time is so valuable, we have to limit this critique to your home page and a second tier of pages that you designate.

Bonus #4: A $250 Direct Response Copywriting Critique Coupon by noted copywriter Gil Zeimer, creative director of Zeimer's Advertising Shoppe.

This award-winning, 25-year writing veteran — who's worked with Adobe, HP, Palm, Oracle, Symantec and PwC — will evaluate the most recent email and ad campaign of your software company and offer hints, tips and directions for improving your company's response rate and sales conversion.

Bonus #5: A $495 VIP Pass good for one complimentary registration to Corum Group's standard-setting, one-day seminar "Selling Up, Selling Out."

Bruce Milne, Corum Group founder, is the industry's M&A leader, with 200+ deals under their belts. He runs "Selling Up, Selling Out" in major global cities — and the VIP Pass is good for any seminar scheduled in 2005.

I've personally attended "Selling Up, Selling Out" twice in my career, and I should probably go again: It's packed with information — in fact, it's probably one of the most intense one-day sessions I've ever attended.

The take-home binder from the kit is more than 2" thick. At $495, it's one of the best values we've ever seen. At free, it's got to be the steal of the century.

NOTE: We'll send you the VIP Pass when you enroll or renew, but you must make your reservation with Corum by May 31, 2005

Bonus #6: Choose any 1 CD (up to a $195 value) from a choice of 6 of my recorded SoftwareCEO Software University classes. Each is designed to help you understand how to improve your chances for growth and profitability while you learn secrets from the experts.

These CD archives are all-inclusive recordings with the complete audio track (presenters and participants), all class slides, plus the questions and answers keyed in via the chat mode.

You can choose any one of these; when you sign up for your membership online, enter the discount code for the CD you want:

1. How to Hire a Software Sales VP ($195 value): Heavy Hitter Selling's Steve Martin offers insights into how you can fill what is arguably the most important position within your company; Discount Code = SALESVP.
   
   

2. Channels Crash Course ($195 value): Ken Beam of The VAR-City discusses how VARS and distributors can build your software sales revenue, or bleed you dry; Discount Code = CHANNELS.
   
   

3. Software Sales Alternatives ($95 value) Mark Gardner of Siebel Systems talks about your company's best path to make the focus shift from engineering to sales; Discount Code = ALTERNATIVES.
   
   

4. 7 Critical Mistakes Software Company Execs Commonly Make ($95 value): Winton Churchill drills down on how to maximize lead generation for complex sales cycles, and what to avoid; DIscount Code = LEADGEN.
   
   

5. Secrets of Long-Term Success ($95 value): Brian Turchin of Cape Horn Strategies takes a behind-the-scenes look at the elite 2% of software firms with consistent growth and profit; Discount Code = SECRETS.
   
   

6. Compensating Software Sales Reps ($95 value): Mike Bosworth of CustomerCentric Systems looks at what works, what doesn't, and where the coin-operated world is headed; Discount Code = SALESCOMP.

And yes, you do get all 6 bonuses worth $2,312 if you are one of the first 95 to respond. Sorry, the limit really is 95 — no exceptions.

And yes, this amazing offer is risk-free:

Join now, receive all the bonuses, use the exclusive Members-Only areas of the SoftwareCEO website, and, if you don't believe you've received more than 10 times the value of your $295 membership, I'll cheerfully refund your money IN FULL. No questions asked.

Upgrade or renew your membership now.

Thanks,

Bruce Hadley
Publisher & Editor
SoftwareCEO Inc.
1768 2nd Street
Florence, OR 97439

tel: 541-999-8221
e-mail: Customer Support

PS. This offer of the 6 free bonuses worth $2,312 is strictly limited to the first 95 people that respond. Again, this is your best opportunity to purchase before the inevitable price increases this spring. Sign up now by clicking on this link to avoid being disappointed:

Upgrade or renew your membership now.

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