Twelve people have already signed up for the March 10 seminar and will receive both DVDs offered earlier.

But we have a slight problem... Sarah just checked her inventory. Sadly, she only has 12 copies of the �Managing The Partnership DVD� in stock. So the next seven paid registrants will get her one-on-one consultation plus the �Acquiring Capital� DVD, valued at $150.

About The Webinar
Only 30% of CEOs in the technology industry effectively create and use partnerships as a strategic weapon.

Yet software start-ups, as well as established companies find it virtually impossible to win or maintain market dominance without the right partnerships.

Sarah Gerdes — recognized as the country�s leading partner development expert for her work in more than 45 industries across four continents — describes how to identify, create and maintain revenue-producing partnerships, in this online presentation.

"Every company needs to be leveraged," she says. "If you need capital, you're considering distribution channels, or want to expand your sales or marketing reach, you should first turn to existing partners or create new alliances. Software partnerships represent the most cost-effective, leveraged, and powerful approach to growing your company more profitably."

Software company CEOs, VPs of Sales, VPs of Business Development, and Sales Management executives who follow Sarah's partnership guidelines can dramatically:

• Save time and reduce risk;
  

• Help a start-up gain funding;
  

• Set up a company for acquisition;
  

• Gain a strategic investment;
  

• Provide joint development dollars;
  

• Grow sustainable revenue through licensing agreements;
  

• Better position their companies to win mindshare; and
  

• Increase shareholder and investor value.
  

Register today for "Navigating the Partnership Maze: How to Find, Build, and Maintain Industry Alliances that Create Value and Generate Sales" and join Sarah Gerdes on Thursday, March 10, 2005, 9:00 AM - 10:30 AM (PT); Noon - 1:30 PM (ET).

Sarah will provide real-life scenarios for building a software company's value proposition, creating the partnership, and leveraging solutions to complete market penetration and expansion.

During this important Software University class, she will discuss the three partner types you should consider. Plus, she'll teach you about primary areas of interest, desired economic returns, areas of potential technology acquisition, joint development and licensing through industry partnerships.

Read more about this seminar.

SPECIAL OFFER: The first 19 paid registrants who sign-up for this seminar will also receive items valued at up to $400! This includes 30 minutes of post-class, one-on-one time with Sarah Gerdes ($250 value), plus a product from BMG�s Envoy line of applied skills partner marketing software programs: �Acquiring Capital: Partner Marketing Program� DVD ($150 value). And all attendees will receive a PDF file of the course slides.

This personal consultation with Sarah will be invaluable for helping you identify what type of software industry partnership you need for your stage of business, determining where you are in the partner development cycle, what you're doing right, and most importantly, where you could be going wrong.

About Sarah Gerdes & BMG Inc.
As the founder and CEO of Business Marketing Group (BMG), Sarah Gerdes is recognized as the country's leading partner development expert for her partner work in more than 45 industries in four continents. Large clients include Microsoft, Premier Healthcare, Intel, IBM, AMEX, Sony, HBO, and the Governments of Britain, Ireland, and Canada, as well as non-profit and small, privately-held companies.

Sarah regularly contributes to various radio, broadcast and print media, and most recently gave the keynote address for the US-Canadian Trade Summit. Her first book on partnerships, "Navigating the Partnership Maze: Creating Alliances that Work," was noted as a "must read" by Moneyhunt, and the "best book on partnerships" by SoftwareCEO, and has been translated to traditional and simple Chinese.

She has been profiled in Fortune, Inc., the Economist, and other leading business publications for her proven methodologies and outcomes. BMG's processes, tools and content became commercially available in October 2004 in software form through the line of Envoy partner marketing programs. To learn more about BMG, go to www.bmginc.com.



Thanks,

Bruce Hadley
SoftwareCEO Inc.
1768 2nd Street
Florence, OR 97439

tel: 541-999-8221
e-mail: Customer Support

P.S. Please register for this partnership presentation now, get 30 minutes of Sarah Gerdes�s invaluable time if you�re one of the first 19 to pay, plus one of her proven partnership DVDs �� a value of up to $400 �� and put her expertise and industry knowledge to work for your software company.

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