About This Web seminar
Most software companies try to do the best they can with pricing. But most of the people doing pricing only do it once every year or two. That's why there's so much guesswork and "gut feel" involved.

But is this any way to run your company? After all, pricing is — or should be — one of your most important tasks. In these days where the buyer seems to have all the power, how can you make the price stick to meet your financial projections?

Over the past few years, software pricing has become a lot more difficult. In addition to competitive pressures, there are emerging business models like software subscriptions, software as a service, and on-demand software availability to consider.

To help you make your way through this minefield, Software University is hosting an online class with one of our industry's acknowledged experts: Jim Geisman, CEO of MarketShare. Jim has been a software pricing and negotiations specialist for more than two decades.

"The number one reason for attending this seminar," Jim says, "is to do a better job at pricing so your customers will do more business with you.

"Getting real leverage in the metrics and the structure can drive your pricing. In fact, how a deal is structured affects customer behavior — maybe even more than price."

"Your prices must relate to your business model, customer targeting, product development, and financial plan," he adds.

"Balancing the factors - 'Right Pricing' - can have long-term positive consequences if done right, or big headaches if done incorrectly. Choosing the wrong pricing method can only add to your pain."

Whether you're a board member, a senior manager, or member of the team that's directly involved in pricing, this prominent software pricing and licensing specialist will help you realize untapped revenue and profit opportunities.

What Jim's software pricing class will cover
Software company CEOs, CFOs, COOs, VPs of sales, sales management and product managers who heed Jim's pricing parameters can learn:

• The fundamental concepts of price setting as applied to perpetual software licenses;
  

• The techniques for developing simplified price lists and discount schedules;
  

• The relative value of perpetual license prices to pricing short-term or subscription licenses;
  

• How to assess which pricing model is right for your company; and
  

• What is involved in offering more than one licensing model to your customers.
  

Register today for "What's the Right Price for My Software? 5 Steps that will Help You Set Standalone and Subscription License Prices" and join me and Jim Geisman online on Thursday, April 14, 2005, 9:00 AM - 10:30 AM (PT); Noon - 1:30 PM (ET).

In the first part of this entertaining and candid seminar, Jim will help you understand how to set product prices and establish discount schedules applying value-based principles to perpetual software licenses.

In the second segment, he will focus on how to choose the right pricing method and how to modify perpetual license prices accordingly.

Read more about this seminar.

SPECIAL OFFER: The first 19 paid registrants who sign-up for this seminar will receive a $100 "early bird" discount. (And, Paid Site Members get to apply their membership discounts to the reduced amount.)

Those first 19 will also get a free PDF copy of "101 Tips for Software Vendors: How to Price, License and Negotiate Software Deals".

And all attendees will receive a PDF file of the course slides.

About Jim Geisman & MarketShare, Inc.
Jim Geisman is an acknowledged expert in software pricing and negotiations using value-based techniques. His firm, MarketShare, is the creator of softwarepricing.com, the only resource on the web devoted entirely to software pricing.

He has 20+ years' experience in the business-to-business software world where intricate pricing schemes, complex deal structures, and strong pressures for discounts are the order of the day.

Jim has written extensively on software pricing in the trade press and has consulted internationally on issues of software pricing and deal structuring. He is a frequent speaker at seminars and trade conferences.

Notable parts of Jim's background include his role as the first Director of Marketing of the first commercially successful workstation vendor, Apollo Computer. He is one of the 50 ARPANET pioneers and worked at Bolt Beranek & Newman doing testing on the ARPANET when there were only four nodes.

Jim serves on the boards of several small companies and is active in the MIT Enterprise Forum, the board of the Boston chapter of the Harvard Business School Alumni Association, and the board of the Professional Pricing Society. He holds BS and MSEE degrees from Tufts University and an MBA from Harvard Business School.



Thanks,

Bruce Hadley
SoftwareCEO Inc.
1768 2nd Street
Florence, OR 97439

tel: 541-999-8221
e-mail: Customer Support

P.S. Please register for this informative software pricing class now. If you're one of the first 19 to pay, get a $100 discount off our regular seminar fees, receive a free copy of "101 Tips for Software Vendors," and put Jim's vast industry knowledge to work for your company.

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