Our Roamin’ Holiday: 23 Days, 5 Countries… Days 1-2 were absorbed by 20 hours of travel, but Day 3 in Rome was “molto bene”. Instead of the Spanish Steps, Ellen and I walked 6.7 miles (13,500 steps). (Click on any photo to enlarge it.) Instead of The Colosseum, The Forum, The Parthenon and The Vatican, […]
Just about everyone has heard of Sausalito, California, just north of the Golden Gate Bridge. But few know about Tiburon, just a 10-minute drive away. Don’t feel like driving? Then it’s just a 30-minute ride across the water from San Francisco’s Ferry Building during rush hour or Pier 41 throughout the day. In fact, it’s […]
My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I have enjoyed inserting humor, where appropriate, to get the attention of readers of advertising projects that I’ve written for over 35 years.
I visited Aruba a few months ago for the second time. But I’ll be back. Even though it’s a long haul from California, it’s a short hop for those on the East Coast. That’s why “One Happy Island” offers many things that you’d enjoy in the dead of winter. The Weather. You can’t beat the […]
I recently wrote a blog for a home care agency, Home Care Assistance entitled “Love With The Proper Senior”. My client said: “The marketing team is going through the various processes for reviewing and proofing and publishing your blog post, and they are over the moon in love with your stories! I just keep hearing […]
These are some of my highest response projects for San Francisco direct response copywriting across the financial, hearing, healthcare and consumer packaged good industries.
I’ve written thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are ten of them that I presented last week to my networking group: BNI Embarcadero…
The publicity just keeps piling up for my Mom’s 100th birthday. I had sent a blurb to the Marin IJ about her centennial and their reporter for Greenbrae, Kentfield, and Ross, Mary Enbom, reached out to interview me for this story that appeared on Thursday, September 7, 2017: Pearl Zeimer just turned 100. The Greenbrae […]
My mother, Pearl Zeimer, hit the century mark this week. Here’s the photo I submitted to “The Today Show” and they put it on a Smucker’s label. (A friend now calls this “Pearl Jam”.) Naturally, my brother, sister and I hosted several parties for our Mom with our family and long-time friends to celebrate this […]
I’ve been a Comcast customer for far longer than I care to remember. But after I moved to a condo about a month ago, I finally cut cord and quit Comcast! Here are the top five reasons why I switched to Sonic and Dish TV…
On June 26, a dozen Marin Scuba Club members and friends suspended reality to see this movie about two young sisters who go shark diving in Mexico. I polled a few of the moviegoers –– all extremely experienced divers –– to gauge their responses.
In this presentation, I’m going to share the five turning points in my career… how I evolved from being an ad agency staff copywriter to a freelance copywriter… a few examples of my work… best referrals and what I cost. Now, as good as a I am today, it took me three years to attain […]
It was not a good day. My gear tried to kill me, so I ditched it…
Caro Collazos, is founder and self-proclaimed “Queen Bee” of Bee Social Group, an international social media consultancy based in San Francisco.
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
Today, I bravely faced inclement fall Mill Valley weather (60 degrees at 8 am, bright sun, 0 mph wind, no fog) and joined about 500 intrepid hikers to tackle the Dipsea Trail, all in a good cause to raise money and awareness for ZeroBreastCancer.org. Most were on teams, but there were a few lone wolves like me. The […]
I recently attended an Executive Roundtable in San Francisco for CMO.com and Adobe, its parent company, for digital executives. The article went live today on CMO.com. Read the entire article here.
The blog below first appeared on May 28, 2015 on indiforce.com… When you’re an established freelance copywriter like me, you’re offered a wide variety of opportunities with an even wider variety of clients. Some of these folks may find you through http://www.indiforce.com or keyword searches to your website; others can come through word-of-mouth referrals or […]
As the top-rated “healthcare copywriter” on the major search engines, I’m very pleased to be a contributing writer to a hospital in the South Bay. Below are just a few of the hospital articles that have appeared in the Tri-City Voice.
On October 17, 1989, I actually had two tickets for the World Series night game between the Giants and Athletics at Candlestick Park, but I gave them to a friend that day who had gotten me a lot of tickets during the year. Instead, I was walking to my car in a parking lot near […]
Forget “The Social Network”. That was so 2010. “Chef”, a new movie written and directed by Jon Favreau of Swingers and Ironman fame, takes social media up a few notches from other movies I’ve seen.