Archive | Ads


Porsche Ad – Advertising Copywriting

It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America in 1985. While sitting on the “throne” at the office while taking a break from my Senior Copywriter job, I saw a small blurb in the Sports section of the […]

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Financial Copywriting: Doha Bank World Cup Ads

A graphic designer I’ve worked with in Toronto knows a marketing manager at Doha Bank in the Middle East. He recently asked me to collaborate with him on a campaign of four ads to celebrate Qatar being the first Arab nation to be selected to host the World Cup. Here are the four initial ads […]

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Breastfeeding Copywriting

When the San Mateo County Health System needed a freelance copywriter for a new education campaign, I recently collaborated with Nora Isaacs, another writer, and Kuleana Design in San Francisco. Collectively, we created this campaign to tell young mothers that each additional month they breastfeed helps their child grow stronger, gives them a healthier future, […]

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Freelance Travel Copywriting Experience

Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]

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Spirit Rock Meditation Center Ad

This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]

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Financial Copywriting

I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.

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Recruitment DM Campaign

Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]

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DHL Snow Globe $20 Promotion

About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]

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Fed Ex Freight Ad

As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated in the Western states and American Freightways operated in the Midwest and Eastern states. A few years ago, they both decided to merge under the name of Fed […]

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Geneaology Software Ad

This is one of my favorite ads for two reasons. First, the headline is humorous and embodies a product benefit because someone you’re related to can collect, organize and share your family’s history with “Family Gathering” geneaology software. And second, the ad features a photo of my daughter Sara when she was about two years […]

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Freelance Direct Marketing Financial Copywriting

Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with a promotional overlay from Home Depot. Download Wells Fargo EquityLine Platinum Card Acquisition Letters 3-Page PDF. For Wells Fargo, I also wrote a project […]

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Lindsay Olives :: Magazine Ad & Radio Copy

One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients ever: Lindsay Olives. I’ve always believed that advertising copywriting should be entertaining with humorous headlines. So here are two I wrote that I still like, many years later. The […]

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