My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I have enjoyed inserting humor, where appropriate, to get the attention of readers of advertising projects that I’ve written for over 35 years.
Two weeks ago (right after the 2016 Elections), I did something exceedingly selfish. For about two hours, I was weightless beneath the warm Pacific seas off the quiet west coast of Oahu vs. the hectic, traffic-clogged southeast coast of Waikiki Beach. I didn’t think about Presidential politics, my 99-year-old mother’s memory issues, my 22-year-old daughter […]
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
My daughter has been a member of the Terra Linda Orca Swim Team for seven years now. Here’s an article that Gil Zeimer andÂ Norm Levin of Prime Road Marketing and Communications co-wrote about this great community swim team for ages 4 – 18. The photo caption is on page 7 with the article on […]
By Gil Zeimer, Ambassador at Large, BNI Embarcadero, San Francisco This article appeared in the September 2009 issue of Referral Success Magazine, September 2009 issue. I don’t have an empty bottle of Chateau Mouton Rothschild Pauillac 1990 on my desk as I write this. But I am an expert in gauging the timeliness and quality […]
As an ambassador through BNI Embarcadero, my weekly referral group, I often address chapters on the best ways to network through word-of-mouth networking. I’ve summed up my thoughts in an article in the August 2009 issue of Referral Success Magazine entitled “39 Ways To Increase Your Referrals and Grow Your Chapter.” You can view it […]
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]
Fair Isaac, the FICO score company, publishes a bi-monthly online newsletter called ViewPoints. As a freelance San Francisco copywriter, I recently wrote this article about a complex new strategy visualization tool —- Strategy Designer — that can reduce strategy size and complexity by 25% or more, allowing risk managers to make more informed and ultimately […]
There are dozens of city dining guides for restaurants. The best-known is Zagat’s for major cities. Hungry? is now publishing city guides for Chicago, Los Angeles, New York City, and most recently, San Francisco. As a travel writer and editor-in-chief of Vagablond.com, I’m proud to be a contributor to the latter for a number of […]
I love writing about travel. It started and continues with the 25+ published articles in newspapers, dive magazines and online media shown below. I’ve also been the Editor-in-Chief of the upscale travel, food, wine and shopping blog at Vagablond.com, where I published nearly 1,500 articles… SF Chronicle Sunday Travel Section, September 13, 2009, Just Back […]
The Diary Of An Unemployed Ad Man September 25 & October 2, 1989 by Gil Zeimer I was suddenly laid off from my staff job as a Vice President / Associate Creative Director at a San Francisco advertising agency after working in the business for 17 years. I then started keeping a diary of my […]
My friend and travel-writing colleague, Terah Shelton, just interviewed me for The Outdoor Weblog, an online blog about adventure travel. Below are excerpts from the two articles… Part One… Don’t let this week’s Outdoor Enthusiast Next Door, Gil Zeimer’s job as editor of Vagablond, an stylish blog dedicated to luxury travel, fool you. He can […]
– By Gil Zeimer (This article first appeared in Dive Travel Magazine, Winter 1996) My dive buddy prefers warm water. So do I. Every evening around 8 p.m., we gather our gear, approach the dive site and take the plunge. Her dive conditions: Water temperature, 90 degrees; Depth, 6 inches; Bottom time, 30 minutes; Swells, […]