My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”.

I do not consider myself a comedy writer of sitcoms, movies or stand-up sessions on Open Mike Nights.

But I have enjoyed inserting humor, where appropriate, to get the attention of readers, viewers and listeners of advertising projects that I’ve written over the past 35 years.

This 24-slide PDF contains 12 examples of comedic copywriting.

And on slide 10, it includes the first radio spot I ever wrote, which featured a talking Lindsay Olive in “Yoo Hoo”. Have a listen.