My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”.
I do not consider myself a comedy writer of sitcoms, movies or stand-up sessions on Open Mike Nights.
But I have enjoyed inserting humor, where appropriate, to get the attention of readers, viewers and listeners of advertising projects that I’ve written over the past 35 years.
This 24-slide PDF contains 12 examples of comedic copywriting.
And on slide 10, it includes the first radio spot I ever wrote, which featured a talking Lindsay Olive in “Yoo Hoo”. Have a listen.
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