Recording Studio Web Copywriting

Speed Of Sound Audio Production is a recording studio in St. Louis, MO. It’s owned by Troy Duran, a terrific, very experienced voice actor and radio DJ.

Through another BNI chapter in San Francisco, I was asked by Carrie Santi to collaborate with her on a revision of Troy’s nine-page website. Above, you can see what it looked like “before” we touched it. The tagline “Passion for Production” was difficult to read, there wasn’t a clear offer or his unique selling proposition on the home page, there was only one testimonial, and the site just didn’t represent the talent and value offered by Speed of Sound.

Working with Carrie’s well-designed template for a more dynamic layout, I revised Troy’s site copy. Fortunately, I knew exactly what he did because I’ve worked with radio announcers and recording studios for over 25 years.

The result? Speed of Sound Audio Production now has a cleaner, better, harder selling site that now features very clean navigation with tabs at the top of each page, a choice of four production packages with high-quality spots as low as $10.66 each for voiceover talent AND audio production, a clear advantage of saving time, money and manpower by sourcing your radio production to them, plus multiple client testimonials on each page.

Best of all, I’ve found an authoritative, yet friendly voice in Troy that I can use for many of my clients for radio, TV and other voiceover projects.

The new site that launched in February 2012 looks like this…
Here’s what Troy had to say about working with me:
“I’ve had the pleasure of working with Gil Zeimer on ‘both sides of the glass’: I own and manage the Speed of Sound production studio in St. Louis, MO, and hired Gil to write copy for my website. The end result is a truly effective online presence that clearly guides the user through the process of becoming a customer. I don’t think I can overstate the importance of effective copy for your website!

“Gil in turn, hired me to record and produce some radio and TV ads for his client. His copy is very thoughtfully written, with great attention to detail, yet at the same time written as a real live human being speaks. It is so much easier to communicate a compelling message when the copy is this good!”
Troy Duran, Owner, Speed Of Sound Audio Production

And here’s what the Web developer said:

“Gil is an exceptionally talented and skilled writer. He served as copywriter for a website we collaborated on, He came loaded with ideas, and an arsenal of SEO knowledge. He works quickly, efficiently, and made my job easy.”
– Carrie Santi, Web Designer/Developer,

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