My friend and hypnotherapist, Kay Heatherly, had an old website that was in need of an update — for both content and layout.

Here’s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website?

And here’s what her new site looks like, with dynamic WordPress implementation by Likoma. Notice how much more inviting the website is? How much better the copy is crafted?

It features Search Engine Optimization keywords to help Kay get found by prospective clients through the search engines, more pages, an extensive list of FAQs, a drop-down menu under Hypnotherapy with separate pages for How Does It Work, What Can I Expect, Regression Therapy, Emotional Freedom Technique, Breaking Habits and Overcoming Fears.

Best of all, Kay can now update her testimonials herself using WordPress’s content management system.