Tech Website Copywriting: Pivotal

Adrienne Dale of Pivotal Consulting is a high-powered technology consultant who needed a new site that looked as professional, as skilled, and as competent as she is. She requested that I help her for technology website copywriting.

I worked closely with Adrienne to craft her copy, then called in Lauren Deane Evans of Good Looking Ideas to create the site’s initial design.

Lauren and Bradley Charbonneau of Likoma found ust the right WordPress theme to meet Adrienne’s high standards, and Bradley completed the back-end of the site so that Adrienne can now update the site herself with new testimonials, case studies, speeches, articles, and more.

I especially like her bio’s first paragraph: “Experienced. Versatile. Pragmatic. Strategic. Detail-oriented. Definitely geekish. Ms. Dale possesses all of these virtues and more.”

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