A few years ago, I was asked to write a radio script and produce it for Hooked on Phonics, one of the world’s most popular reading tools for children.
My own daughter was beginning to read at the time and I strongly believed in phonics being able to help young readers to read better.
My script featured a father telling a bedtime story to his little girl. But he made it more entertaining for her by weaving in a yarn about the letters of the alphabet holding meetings, mergers, leveraged buyouts and stock options.
The bottom line is this call to action in the script: “If you’re a parent, you don’t have to invent stories to get your kids to love reading. Just go to the best place in cyberspace for help… the Hooked on Phonics Web site. Visit us today at A-B-C-D-E-F-G dot com. Take the FREE personalized reading assessment to find out how to help your child become a more confident reader…”
Listen to the MP3 now for the :60 “Hooked on Phonics Fairy Tale” radio spot below.
[…] the radio spot I wrote for Hooked on Phonics that you can hear here, I also wrote a few very successful HTML email blasts for them to test with very targeted messages […]
[…] Hooked on Phonics: Besides the radio spot for Hooked on Phonics that you can hear here, I also wrote a few very successful HTML email blasts for them to test with very targeted messages […]