Recently, I got a call from a Marin County wealth advisor who found me on Yelp. He asked if I could edit his new website copy, as well as his draft for a white paper. I showed him my so-called “financial portfolio” of work I’ve done for Charles Schwab, Visa, Wells Fargo, Bank of America, […]
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
I’ve written copy for many White Papers for a variety of companies. Here are several examples of White Paper copywriting I created for VNU Global Media, a media buying firm. 1) Media Preferences of Digital Consumers A Survey of the VNU Digital Consumer Webpanel Download PDF. 2) Globalization Is A Trend, Not An End A […]