Legal Website Copywriting: SF Bankruptcy Attorneys

Reno Fernandez is a rising star in the San Francisco bankruptcy attorney community. In fact, I profiled him a few years ago in a interview on the Intuit Small Business Blog: “How One Bankruptcy Attorney Saves Small Businesses.”

Screen Shot 2014-01-07 at 9.57.46 AMNow, I’m very proud to have rewritten his website. As you can see in this “Before” image, his firm’s old site was all copy with no visuals to draw in the web visitor.

We remedied that by teaming up with other BNI Embarcadero Marketing Makeover members:

  • Lauren Deane Evans of Good Looking Ideas created a series of home page “sliders” that featured images to better tell the success stories of a variety of Reno’s clients: a San Francisco Bay marina, a commercial kitchen equipment manufacturer, an apartment building owner, an elderly care facility, a restaurant equipment supplier, an insurance agency, and a famous San Francisco restaurant.
  • Pam Card of Surefire Online Marketing provided me with the SEO keywords for most of the pages of this site.
  • And Bradley Charbonneau of Likoma expertly handled the WordPress implementation with WOO Canvas.

As shown below in the “After” image, there’s definitely more visual interest now and a series of success stories to present an overview of Macdonald Fernandez’s vast expertise as “Trusted Bankruptcy Attorneys for Troubled Assets”.
Screen Shot 2014-01-07 at 9.55.26 AM
Reno wrote: “My law firm ( had a web site that was in dire need of an update. Working with Gil Zeimer as our project manager and copywriter for content, we realized that we needed more than just a fresh coat of pain on the home page.

“Gil worked closely with me on outlining the site map, then coordinating the keyword deliverables with our SEO expert and revising the copy for all of our pages. Next, he collaborated with the art director who was designing the site, and oversaw the WordPress expert who provided the final phase of the build out. In short, he was our “one-stop shop” for website copywriting and that’s why we recommend Gil for any site — whether you have a law firm or anything else.”
– Reno Fernandez, Partner,, San Francisco and Modesto, CA


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