I had an idea for a fun, interactive song for the weekly Educational Moment at BNI Embarcadero in San Francisco, which is the largest word-of-mouth referral group in Northern California. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked Chris Morales to capture the video.

When Chapter President Adrienne Dale asked, “What feeling do you get from BNI?”, here’s their answer, complete with lyrics using key BNI phrases like “Giver’s Gain”, “closed business” and “write a referral”.

The singers, left to right: Richard Reinholdt, Milla Lvovich, Daniel Joraanstad, Kathy Olberts and Joe Markert.