Recently, I got a call from a Marin County wealth advisor who found me on Yelp. He asked if I could edit his new website copy, as well as his draft for a white paper. I showed him my so-called “financial portfolio” of work I’ve done for Charles Schwab, Visa, Wells Fargo, Bank of America, […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
Two weeks ago (right after the 2016 Elections), I did something exceedingly selfish. For about two hours, I was weightless beneath the warm Pacific seas off the quiet west coast of Oahu vs. the hectic, traffic-clogged southeast coast of Waikiki Beach. I didn’t think about Presidential politics, my 99-year-old mother’s memory issues, my 22-year-old daughter […]
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
As a website copywriter, I’ve written well over 225 websites over the past 20 years. I’m proud to say that one of the best overall websites is for my friend and colleague Marty Wall, co-founder of Martin Sign Company in San Francisco.
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
I’m proud to share this testimonial about legal website copywriting through a referral from another immigration attorney.
A few months ago, a friend of mine in San Rafael called to ask if I was a “radiology copywriter”. A friend of hers who is a graphic designer in Rhode Island was searching for this extremely narrow ask for her client, a physician and part-owner of a radiology lab.
I’m very pleased to have been featured in a Business Network International Video Testimonial — and it’s now on the home p
Today, I bravely faced inclement fall Mill Valley weather (60 degrees at 8 am, bright sun, 0 mph wind, no fog) and joined about 500 intrepid hikers to tackle the Dipsea Trail, all in a good cause to raise money and awareness for ZeroBreastCancer.org. Most were on teams, but there were a few lone wolves like me. The […]
I recently attended an Executive Roundtable in San Francisco for CMO.com and Adobe, its parent company, for digital executives. The article went live today on CMO.com. Read the entire article here.
The blog below first appeared on May 28, 2015 on indiforce.com… When you’re an established freelance copywriter like me, you’re offered a wide variety of opportunities with an even wider variety of clients. Some of these folks may find you through http://www.indiforce.com or keyword searches to your website; others can come through word-of-mouth referrals or […]
It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America in 1985. While sitting on the “throne” at the office while taking a break from my Senior Copywriter job, I saw a small blurb in the Sports section of the […]
As the top-rated “healthcare copywriter” on the major search engines, I’m very pleased to be a contributing writer to a hospital in the South Bay. Below are just a few of the hospital articles that have appeared in the Tri-City Voice.
My twin brother’s daughter just had twins. Here’s the birth announcement I wrote for her. NOTE: Her last name is York…
On October 17, 1989, I actually had two tickets for the World Series night game between the Giants and Athletics at Candlestick Park, but I gave them to a friend that day who had gotten me a lot of tickets during the year. Instead, I was walking to my car in a parking lot near […]
A client of mine, Allison Bliss Consulting, asked me to write scripts for :15, :30 and :60 radio commercials, copy for both animated and static ad banners, and edit her newspaper ad copy for the SF Chronicle’s Pink Datebook section. Before I could recommend a media buyer/planner for the project, she had already found Ellen Young […]
I’m both flattered and proud to be featured as the “Headshot of the Week” on my colleague Scott R. Kline’s weekly blog. Scott is a fellow member of BNI Embarcadero, a fantastic photographer, and one of the most talented guys you’ll ever meet. On the blog, I was quoted as saying: “Because I rarely meet my […]
Forget “The Social Network”. That was so 2010. “Chef”, a new movie written and directed by Jon Favreau of Swingers and Ironman fame, takes social media up a few notches from other movies I’ve seen.
The following blog was written by my friend and creative colleague, Scott R. Kline. Should I wear glasses in my headshot or portrait? by scottrkline on April 1, 2014 Copywriter Gil Zeimer of Zeimer’s Advertising Shoppe proudly wears his glasses in this headshot. Should you wear glasses in your headshot? Yes. If you normally use […]
As a long-time healthcare copywriter, I recently had the opportunity to write a website for a client’s wife. She had an ad agency background like me, but is now using her creativity and training as a Clinical Hypnotherapist to help clients from both her office in downtown Charleston, South Carolina and by phone/Skype for […]
It was 50 years ago today that The Beatles first starred on CBS-TV’s “The Ed Sullivan Show” to a live national audience of 74 million people. I was one of them, sitting on the floor of my parents’ bedroom with my twin brother and older sister.
Reno Fernandez is a rising star in the San Francisco bankruptcy attorney community. I profiled him a few years ago in a interview on the Intuit Small Business Blog: “How One Bankruptcy Attorney Saves Small Businesses.” Now, I’m very proud to have rewritten his website.