I’ve written thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are ten of them that I presented last week to my networking group: BNI Embarcadero…
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
Pearl Zeimer: Centenarian Honored in Marin IJ
The publicity just keeps piling up for my Mom’s 100th birthday. I had sent a blurb to the Marin IJ about her centennial and their reporter for Greenbrae, Kentfield, and Ross, Mary Enbom, reached out to interview me for this story that appeared on Thursday, September 7, 2017: Pearl Zeimer just turned 100. The Greenbrae […]
How My Mom Survived, Thrived and Is Still Alive at 100
My mother, Pearl Zeimer, hit the century mark this week. Here’s the photo I submitted to “The Today Show” and they put it on a Smucker’s label. (A friend now calls this “Pearl Jam”.) Naturally, my brother, sister and I hosted several parties for our Mom with our family and long-time friends to celebrate this […]
5 Reasons Why I Finally Quit Comcast And Switched to Sonic
I’ve been a Comcast customer for far longer than I care to remember. But after I moved to a condo about a month ago, I finally cut cord and quit Comcast! Here are the top five reasons why I switched to Sonic and Dish TV…
What Divers Hate Most About “47 Meters Down” – A Review by 12 Experienced Divers
On June 26, a dozen Marin Scuba Club members and friends suspended reality to see this movie about two young sisters who go shark diving in Mexico. I polled a few of the moviegoers –– all extremely experienced divers –– to gauge their responses.
BNI San Francisco Freelance Copywriter Presentation June 2017
In this presentation, I’m going to share the five turning points in my career… how I evolved from being an ad agency staff copywriter to a freelance copywriter… a few examples of my work… best referrals and what I cost. Now, as good as a I am today, it took me three years to attain […]
How To Survive A SCUBA Gear Failure
It was not a good day. My gear tried to kill me, so I ditched it…
An Interview With An International Social Media Expert – Caro Collazos, Bee Social Group
Caro Collazos, is founder and self-proclaimed “Queen Bee” of Bee Social Group, an international social media consultancy based in San Francisco.
Digital Imaging Website – Medical Copywriting
This website for Qure.ai was a medical copywriting project for a client based in India. that is primarily a Big Data/analytics company.
Southern California Construction Company Website Copywriting
I’m proud to present this website for a Southern California construction and remodeling company. This was a referral through Organic Communications, a long-time colleague. The husband and wife team in Cathedral City, CA, from Premier Construction and Remodel, Inc. work on everything from residential projects to commercial, especially restaurants. The client wrote this about my […]
Financial Copywriting for Ascend Wealth Management
Recently, I got a call from a Marin County wealth advisor who found me on Yelp. He asked if I could edit his new website copy, as well as his draft for a white paper. I showed him my so-called “financial portfolio” of work I’ve done for Charles Schwab, Visa, Wells Fargo, Bank of America, […]
Scuba Diving: West Side Story on Oahu
Two weeks ago (right after the 2016 Elections), I did something exceedingly selfish. For about two hours, I was weightless beneath the warm Pacific seas off the quiet west coast of Oahu vs. the hectic, traffic-clogged southeast coast of Waikiki Beach. I didn’t think about Presidential politics, my 99-year-old mother’s memory issues, my 22-year-old daughter […]
Travel Copywriter: Marin Scuba Club Member Spotlight
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
Website Copywriting for Martin Sign Company
As a website copywriter, I’ve written well over 225 websites over the past 20 years. I’m proud to say that one of the best overall websites is for my friend and colleague Marty Wall, co-founder of Martin Sign Company in San Francisco.
San Francisco Copywriting Presentation at BNI Embarcadero
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
Immigration Law Website Copywriting
I’m proud to share this testimonial about legal website copywriting through a referral from another immigration attorney.
Radiology Copywriter
A few months ago, a friend of mine in San Rafael called to ask if I was a “radiology copywriter”. A friend of hers who is a graphic designer in Rhode Island was searching for this extremely narrow ask for her client, a physician and part-owner of a radiology lab.
BNI Video Testimonial
I’m very pleased to have been featured in a Business Network International Video Testimonial — and it’s now on the home p
Sweating For A Great Cause: Zero Breast Cancer Dipsea Hike
Today, I bravely faced inclement fall Mill Valley weather (60 degrees at 8 am, bright sun, 0 mph wind, no fog) and joined about 500 intrepid hikers to tackle the Dipsea Trail, all in a good cause to raise money and awareness for ZeroBreastCancer.org. Most were on teams, but there were a few lone wolves like me. The […]
Executive SF Roundtable for CMO.com: What The Digital Masters Are Doing Right
I recently attended an Executive Roundtable in San Francisco for CMO.com and Adobe, its parent company, for digital executives. The article went live today on CMO.com. Read the entire article here.
How NOT To Become A Client From Hell
The blog below first appeared on May 28, 2015 on indiforce.com… When you’re an established freelance copywriter like me, you’re offered a wide variety of opportunities with an even wider variety of clients. Some of these folks may find you through http://www.indiforce.com or keyword searches to your website; others can come through word-of-mouth referrals or […]
Porsche Ad – Advertising Copywriting
It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America in 1985. While sitting on the “throne” at the office while taking a break from my Senior Copywriter job, I saw a small blurb in the Sports section of the […]