I was very proud to have been chosen to speak about healthcare copywriting at the annual American Medical Writers Association conference last Friday in Sacramento, CA.

On the dais with me were two extremely knowledgeable and talented medical writers, each with decades of experience.

The topic of our 90-minute presentation was “The Scope of Medical Communications”.

I presented a case study/success story on an orthopedic clinic in the midwest that I helped earlier this year with a new website, brochure, ads, outdoor boards, radio and TV scripts.