Tag Archives | healthcare copywriting


Speaker at AMWA

I was very proud to have been chosen to speak about healthcare copywriting at the annual American Medical Writers Association conference last Friday in Sacramento, CA. On the dais with me were two extremely knowledgeable and talented medical writers, each with decades of experience. The topic of our 90-minute presentation was “The Scope of Medical […]

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Radio Copywriting for Hearing Aids

I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers. He had been running radio spots that were not producing results. Within a week, I wrote and produced a :30 and a :10 radio commercial through my alliance with the incredibly talented Troy Duran at […]

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Freelance Copywriting Video for Zeimer’s Advertising Shoppe

I’m proud to have written over 750 radio, TV and corporate video scripts during my career as a freelance copywriter. But now, I’m written a TV commercial to promote the services of Zeimer’s Advertising Shoppe and am featuring the video on YouTube. Have a look: Healthcare copywriting by Zeimer’s Advertising Shoppe for Healthcare copywriting This […]

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Healthcare Radio Copywriting: Lap-Band

As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The client had many testimonials on its site: some are video interviews of 2-4 minutes each and some are written testimonials. The challenge was taking these video clips and finding […]

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Dental Site Cosmetic Makeover

BEFORE I’ve been working with Dr. Michael Hack and Financial District Dental in downtown San Francisco for several years now, writing his Mental Floss Newsletter and some newspaper ads. I’m happy to announce that I’ve just completed revising the copy for this 30+ page website as part of my BNI Embarcadero Marketing Makeover Team. AFTER […]

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Zeimer’s NewZletter, May 2011

What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my March 2011 newsletter: I’ve written another 17 articles for the Intuit Small Business Blog. Read any of my 80+ […]

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Healthcare Website Copywriting

HEALTHCARE WEBSITE COPYWRITING I’m proud to be a top-ranked healthcare copywriter on Google and other search engines. Below are a list of recent websites. I also write ads, postcards, newsletters and direct response projects for healthcare clients. 1. www.drrichardevans.com This Cosmetic and Restorative Dentistry site went live in late 2007 with a series of three […]

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Freelance Copywriting: InspiredInLaw.com

Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottageâ„¢ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is www.InspiredInLaw.com. The central theme: the Inspired In-Law Cottage […]

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The Sequoias Portola Valley Health Center Brochure

The Sequoias — Portola Valley is a beautiful 42-acre Life Care community on the San Francisco peninsula in the wooded hills near Woodside, California and Silicon Valley. (CLICK TO ENLARGE IMAGE) As a freelance healthcare copywriter, I was asked to create a new brochure for its Health Center. People who use this Skilled Nursing Rehabilitation […]

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More Healthcare Copywriting

Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]

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Website Copywriting

For freelance San Francisco Website copywriting, I create the content for sites from as few as 5 to 120 pages or more, edit them with SEO (Search Engine Optimization) content, and expand copy on existing sites. I also manage and coordinate the production schedule of most of the projects that I write as a San […]

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Email & Newsletter Copywriting

I’ve been hired for email copywriting and newsletter copywriting for dozens and dozens of online and PDF publications over my staff and freelance copywriting career. Some were monthly, some were quarterly, some were even translated from Japanese to English, then rewritten and edited by me. Below are some my favorite email copywriting and e-newsletter examples. […]

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