Tag Archives | Freelance copywriter

In-Chair TV Advertising

Hate going to the dentist? Bored when you’ve got to sit there with your mouth wide open and listen to scraping or drilling? Now, you’ll now be able to view TV shows and movies as you get drilled with novacaine and have a root canal. Think Outside The Mouth InChair TV is the company showing […]

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DHL Snow Globe $20 Promotion

About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]

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Hearing Aid Direct Mail

As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]

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When The Going Gets Tough… Advertise!

The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle AllBusiness.com section, “when the economy is faltering, advertising is often the first thing in the […]

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The Little Software Platform That Could :: WordPress

WordPress is best known as an open-source, state-of-the-art publishing platform focusing on aesthetics, Web standards and usability. Launched by Matt Mullenweg, a 24-year-old college dropout, WordPress is now home to more than 4 million blogs worldwide, the software of choice for the majority of mainstream media, and for the blogosphere’s biggest players. Best of all, […]

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Butt, Seriously :: Humorous Airline Campaign

Back in June 2008, a supposedly new airline account landed in the newspapers and across the Web. It touted light blue banner ads in newspapers in Philadelphia, had a Web presence on Philly.com, and cheerily trumpeted its unique policy: “Pack Less. Weigh Less. Pay Less.” was the slogan for Derrie-Air, the world’s only carbon-neutral luxury […]

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The Green House Effect

How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]

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