Tag Archives | direct response copywriting

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B2B Postcard Copywriting

One of my best friends is Bart Saling, owner of Bridge to Bridge Technologies in San Rafael, CA. He promotes his business with promotional postcards like the two shown here and hired me to do the B2B postcard copywriting. Lauren Deane Evans of Good Looking Ideas was the art director and Marty Wall of Fritz […]

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Intuit Small Business Blog

As an active networker, I’m always following on referrals. Here’s one that turned into ongoing projects. Lauren Deane Evans is an art director, friend and colleague. Her company is Good Looking Ideas and we’re both members of a networking group at BNI Embarcadero.com. A few weeks ago, she told me that someone looking for writers […]

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FICO® Financial Copywriting

As a freelance financial copywriter, I was recently contracted by FICO® to write Website copy, brochure copy and video copy for a number of their industry solutions: Retail & Consumer Goods Marketing Projects Visit Web page portal for Retail. Read Retail Marketing Web page. Read Retail Operations Web page. Read Retail Merchandising Opportunities Web page. […]

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More Healthcare Copywriting

Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]

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Direct Mail & Response Copywriting

For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]

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Promotional Phone Card Postcards

Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]

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DHL Snow Globe $20 Promotion

About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]

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