I’ve written thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are ten of them that I presented last week to my networking group: BNI Embarcadero…
Tag Archives | San Francisco Freelance Copywriter
BNI San Francisco Freelance Copywriter Presentation June 2017
In this presentation, I’m going to share the five turning points in my career… how I evolved from being an ad agency staff copywriter to a freelance copywriter… a few examples of my work… best referrals and what I cost. Now, as good as a I am today, it took me three years to attain […]
Direct Mail & Response Copywriting
For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]
In-Chair TV Advertising
Hate going to the dentist? Bored when you’ve got to sit there with your mouth wide open and listen to scraping or drilling? Now, you’ll now be able to view TV shows and movies as you get drilled with novacaine and have a root canal. Think Outside The Mouth InChair TV is the company showing […]
The Branding Name Game
William Shakespeare wrote, “A rose by any other name would smell as sweet.” But what if your dessert was named Spotted Dick instead of Steamed Suet Pudding?… What if you offered your guests Lamb Thymus Gland instead of Braised Sweetbreads?… What if your waiter told you of tonight’s special fish dish as one of the […]
Hearing Aid Direct Mail
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]
Doing The Green Business Thing
I’m proud to say that I recently became a Green Certified Writer for the San Francisco Bay Area. It was a relatively easy process: — I completed a Word doc and emailed it to the Marin County Green Business Coordinator. — She reviewed my application. — She scheduled an appointment to walk through my office […]
Supercharge Your Marketing Efforts With Power Teams
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
When The Going Gets Tough… Advertise!
The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle AllBusiness.com section, “when the economy is faltering, advertising is often the first thing in the […]
Welcome To Zeimer’s Zlog
Blog, schmog… Whatever you call it —- and I’ll be calling this Zeimer’s Zlog —- this will be a series of marketing points of view, advertising anecdotes, branding stories, and other examples of what I think are amazingly creative executions as a San Francisco freelance copywriter with over 25 years of experience. What makes me […]