Tag Archives | san francisco freelance copywriting


Direct Mail & Response Copywriting

For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]

Continue Reading

The Branding Name Game

William Shakespeare wrote, “A rose by any other name would smell as sweet.” But what if your dessert was named Spotted Dick instead of Steamed Suet Pudding?… What if you offered your guests Lamb Thymus Gland instead of Braised Sweetbreads?… What if your waiter told you of tonight’s special fish dish as one of the […]

Continue Reading

Hearing Aid Direct Mail

As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]

Continue Reading

Doing The Green Business Thing

I’m proud to say that I recently became a Green Certified Writer for the San Francisco Bay Area. It was a relatively easy process: — I completed a Word doc and emailed it to the Marin County Green Business Coordinator. — She reviewed my application. — She scheduled an appointment to walk through my office […]

Continue Reading

Supercharge Your Marketing Efforts With Power Teams

(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]

Continue Reading

When The Going Gets Tough… Advertise!

The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle AllBusiness.com section, “when the economy is faltering, advertising is often the first thing in the […]

Continue Reading

The Little Software Platform That Could :: WordPress

WordPress is best known as an open-source, state-of-the-art publishing platform focusing on aesthetics, Web standards and usability. Launched by Matt Mullenweg, a 24-year-old college dropout, WordPress is now home to more than 4 million blogs worldwide, the software of choice for the majority of mainstream media, and for the blogosphere’s biggest players. Best of all, […]

Continue Reading

Butt, Seriously :: Humorous Airline Campaign

Back in June 2008, a supposedly new airline account landed in the newspapers and across the Web. It touted light blue banner ads in newspapers in Philadelphia, had a Web presence on Philly.com, and cheerily trumpeted its unique policy: “Pack Less. Weigh Less. Pay Less.” was the slogan for Derrie-Air, the world’s only carbon-neutral luxury […]

Continue Reading

Welcome To Zeimer’s Zlog

Blog, schmog… Whatever you call it —- and I’ll be calling this Zeimer’s Zlog —- this will be a series of marketing points of view, advertising anecdotes, branding stories, and other examples of what I think are amazingly creative executions as a San Francisco freelance copywriter with over 25 years of experience. What makes me […]

Continue Reading 1

Website Copywriting

For freelance San Francisco Website copywriting, I create the content for sites from as few as 5 to 120 pages or more, edit them with SEO (Search Engine Optimization) content, and expand copy on existing sites. I also manage and coordinate the production schedule of most of the projects that I write as a San […]

Continue Reading