By Kevin Casey In the growing social media family, LinkedIn is kind of like the bookish older sibling — it stays in to do homework while Facebook and Twitter are out having all the fun. The site’s professional nature makes it easy to forget that LinkedIn is, in fact, a social site. That’s largely by […]
This article first appeared at blog.intuit.com on April 15, 2011. I thrive on word-of-mouth referrals for my freelance writing services, as do most owners of small businesses or sole proprietors. But what’s the difference between a referral and a lead? How do you know when a referral will become money in your pocket? And how […]
This article first appeared at blog.intuit.com on April 12, 2011. LinkedIn.com officially launched on May 5, 2003. At the end of its first month, it had a total of 4,500 members. Today, the world’s largest business networking site gains roughly one million new members every week – the equivalent of more than one per second – […]
I wrote these Spring/Summer bi-annual newsletters for three upscale Life Care communities for people 55 and up through Sequoia Living: The Sequoias – San Francisco, The Sequoias – Portola Valley, and The Tamalpais – Marin County. Each newsletter contains five stories over six pages, including “Residents Are Using More Technology, More Often”, a resident profile, […]
This project was a fourth-tier referral through BNI Embarcadero. I worked with the owner of Corporate Performance Management Group in Arizona to write and edit his 25-page website to showcase his decades of expertise in recovery auditing. We positioned CPMG as “The Knowledge Leader in Recovery Auditing” because he has a proven track record of […]
My grandparents survived the April 18, 1906 San Francisco Earthquake and Fire, so I always consider Earthquake Awareness Month as a personal issue. This ad that I wrote pro bono for the American Red Cross of the Bay Area many years ago provides information about how to create a family survival plan when, not if, […]
AFTER Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m proud to sit […]
As a freelance San Francisco copywriter, here’s what I’ve been doing since my November 2010 newsletter: I’ve now written over 65 articles for the Intuit Small Business Blog, including interviews with many advertising and marketing clients. Read my articles and feel free to comment…
There are so many new words, terms and phrases for small businesses to learn these days. Which is why I’m proud to introduce you to the Intuit Small Business Dictionary that I created as a contributing writer to the Intuit Small Business Blog. The Dictionary contains over 250 brief definitions of phrases and terms that […]
I wrote this article for a PricewaterhouseCoopers newsletter in 2003. The ballot-counting process remains the same, though the envelope process has changed because of the glaring error when announcing “Best Picture” in 2017.
I’m thrilled to say that I’ve now written over 50 articles for the Intuit Small Business Blog over the last three months. Here are the most recent posts that I’m proud of — please read and feel free to comment on that site: Money Identity Theft and How to Prevent It by Gil Zeimer on […]
A graphic designer I’ve worked with in Toronto knows a marketing manager at Doha Bank in the Middle East. He recently asked me to collaborate with him on a campaign of four ads to celebrate Qatar being the first Arab nation to be selected to host the World Cup. Here are the four initial ads […]
Here’s an article I wrote that went live today on blog.intuit.com: What’s your list of resolutions? As a freelance blogger and small business owner for over 15 years, here’s my list of top New Year’s Resolutions for small businesses — feel free to comment below:Â #10 — Go green… #9 — Stop smoking… #8 — Lose weight: […]
This poem and artwork were presented to BNI Embarcadero last week. It featured a collaboration with my colleague of FritzCartoons.com. I hope you enjoy it. Illustrated by Fritz Wall. Written by Gil Zeimer. Narrated by Steven Favreau. Apologies to Clement Clarke Moore. ‘Twas the night before networking when all through the bay, BNI Embarcadero members […]
HEALTHCARE WEBSITE COPYWRITING I’m proud to be a top-ranked healthcare copywriter on Google and other search engines. Below are a list of recent websites. I also write ads, postcards, newsletters and direct response projects for healthcare clients. 1. www.drrichardevans.com This Cosmetic and Restorative Dentistry site went live in late 2007 with a series of three […]
REAL ESTATE WEBSITE COPYWRITING 1. www.sfbaywindow.com When this site was being created by the San Francisco Association of Realtors, the very talented Web designers at Aerojet.com in Berkeley recommended me for Website copywriting, editing and proofreading for the content originally created by a SFAR employee. As a freelance San Francisco Website copywriter, I’ve edited over […]
For freelance San Francisco Website copywriting, I create the content for sites from as few as 5 to 120 pages or more, edit them with SEO (Search Engine Optimization) content, and expand on copy existing sites. I also manage and coordinate the production schedule of most of the projects that I write as a San […]
As an active networker, I’m always following on referrals. Here’s one that turned into ongoing projects. Lauren Deane Evans is an art director, friend and colleague. Her company is Good Looking Ideas and we’re both members of a networking group at BNI Embarcadero.com. A few weeks ago, she told me that someone looking for writers […]
Joui Turandot is a colleague from BNI Embarcadero, the largest weekly networking group on the West Coast. She wanted to rebrand her “Joui Style” site to make it more fashionable, hip and cool by focusing on her male clientele. Bradley Charbonneau, the WordPress guru at Likoma.com, helped Joui rename the site as Fashion Eye for […]
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my summer newsletter: I’m now a contributing writer for the Intuit Small Business Blog. Read my articles and comment! A […]
Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottageâ„¢ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is www.InspiredInLaw.com. The central theme: the Inspired In-Law Cottage […]
A long-time client and friend in New York City recently asked me as a freelance video copywriter to edit a video script for a colleague of his. Check out this visually arresting technology that puts the video on the front of a Web page so it looks almost three-dimensional: www.CuttingEdgeVideo.com. If you’d like to contract […]