As a San Francisco copywriter, I’ve written, directed and produced over 750 radio commercials for packaged goods, services and technology clients. Here are a few of the “as produced” MP3s for my favorite radio scripts for clients as diverse as these — you can listen to each of the :60 radio commercial MP3s here: — […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
B of A Financial Ads, Banners & Radio
As a San Francisco copywriter, I’ve been an ad agency staff and freelance copywriter for virtually every financial institution in California, from Bank of America and Wells Fargo to Charles Schwab, Visa, and some dot coms, like Yodlee and Intuit. Here are my favorite ads, ad banners, and radio commercial that I created as a […]
Software Direct Response Copy
I’ve written direct response packages, promotional postcards, self-mailers, conference announcement mailers, and HTML emails for a wide variety of software clients, including Oracle, Symantec (Norton), PalmOne, Intuit, and more. Here are samples of some of my favorites: 1) Intuit QuickBooks Software Direct Response Package — I’m proud to say that I introduced QuickBooks software to […]
Treo 650 smartphone from PalmOne
This was a direct response letter sent to owners of previous models of PalmOne’s Treo smartphones, asking them to upgrade to the newest model that had more bells and whistles than anything Palm had ever created. As a freelance copywriter, I was hired by Carat Interactive, a leading San Francisco ad agency, to wordsmith this […]
Food Packaging Copy
Granny Goose was one of California’s oldest brands of snack foods. Based in Oakland, it was sold a few years ago to a company in Washington State after making great quality chips and pretzels for over 50 years. But that doesn’t mean you can’t still find some of their products around, like these Flavor Destinations […]
Software Packaging Copy
Software package copy. Hardware package copy. Food packaging copy. If you have a new or existing product that needs copy, I’m the freelance copywriter who can write it for you. Below are some samples of a variety of clients for whom I’ve written package copy as a freelance writer, including Intel, Palladium Software, and Granny […]
Email & Newsletter Copywriting
I’ve been hired for email copywriting and newsletter copywriting for dozens and dozens of online and PDF publications over my staff and freelance copywriting career. Some were monthly, some were quarterly, some were even translated from Japanese to English, then rewritten and edited by me. Below are some my favorite email copywriting and e-newsletter examples. […]
NewsCenter 4 Radio Commercials
For three of the seven years that I worked at Ketchum Advertising, San Francisco, I was a copywriter on the KRON-TV NewsCenter 4 account. For their news promotions, we would receive the news story scripts on a Monday each week. By Tuesday, we’d have created three newspaper ads with copy and layout, plus a radio […]
Lindsay Olives :: Magazine Ad & Radio Copy
One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients ever: Lindsay Olives. I’ve always believed that advertising copywriting should be entertaining with humorous headlines. So here are two I wrote that I still like, many years later. The […]
S.F. Bay Window :: Website Copy
When this site was being created by the San Francisco Association of Realtors, the very talented Web designers at Aerojet.com in Berkeley recommended me for Website copywriting, editing and proofreading for the content originally created by a SFAR employee. I first edited over 130 articles for this vast resource guide for San Francisco Property Owners. […]
PalmOne 2003 Catalog Copy
Palm printed 500,000 of this 24-page holiday 2003 “magalog” that blended traditional catalog copy with magazine-style articles. The goal was to sell the latest, greatest products – TREO smart phones, Palm Tungsten and Zire handhelds, plus software and accessories. Kuleana Design (formerly Landis Designs), SF provided the beautiful layouts for this 24-page piece for which […]
Book Bank USA :: Website & Annual Report
Book Bank USA, a nonprofit organization, was founded in 1966 by Sidney Kluger after he observed the desperate need of public and school libraries for educational materials — and especially — to fulfill a constant supply of English literature. After four decades, Book Bank USA has now established and resupplied public libraries, schools and community […]
Hooked on Phonics :: HTML Email Campaign
Besides the radio spot I wrote for Hooked on Phonics that you can hear here, I also wrote a few very successful HTML email blasts for them to test with very targeted messages through QuestUs, a San Francisco interactive ad agency. The first was to save $50 with an exclusive online offer. Read the HTML […]
Websites Written With SEO
Since 1995, I’ve written over 200 Websites. Many of them recently have required the expertise of copywriting with SEO (Search Engine Optimization) keywords and keyphrases to maximize a site’s rankings on the search engines. This requires careful writing and editing, so the SEO keyword writing appears frequently on each page and don’t appear to be […]
QuickBooks Catalog :: Intuit
During 2006, I wrote a dozen projects for the good people at Intuit, including this QuickBooks 32-page Catalog for Checks, Envelopes, Supplies and More. In fact, in 1994, I successfully introduced Quicken users to QuickBooks in the first direct mail piece ever written for this financial product that’s long been the leader in the business […]
Vagablond.com :: Luxury Travel, Food, Wine & Shopping Blog
I'm the lead writer and editor for the globetrotter's guide to fashionable travel, food, wine and shopping: Vagablond.com. We publish up to 25 stories a week, bringing you the latest news, articles and resources –from hip hotels and gadgets to spas and deals. To date, I’ve published over 1,200 stories, and manage all the content […]
Fortify Software :: Data Security Website
I wrote and edited the 60-page Website for Fortify Software during 2006. This Palo Alto company offers a proprietary suite of software products that protect companies from today’s greatest risk: security flaws in their business-critical software applications. Their clients include Oracle, Wells Fargo Bank, TMobile, Charles Schwab, Bank of America, and many more.
The Outdoor Enthusiast Next Door: Outdoor Weblog
My friend and travel-writing colleague, Terah Shelton, just interviewed me for The Outdoor Weblog, an online blog about adventure travel. Below are excerpts from the two articles… Part One… Don’t let this week’s Outdoor Enthusiast Next Door, Gil Zeimer’s job as editor of Vagablond, an stylish blog dedicated to luxury travel, fool you. He can […]
Well Engaged Discussions 3.0 Software :: Four-Page Sell Sheet
Discussions 3.0 Software from Well Engaged was going to be introduced at a huge software trade show. So the sell sheet had to capture a snapshot of what this software could do to “Collaborate With Your Employees, Your Customers, And Everyone Else”; tell a bit about Well Engaged as the first online community; compare Discussions […]
Broderbund Logical Journey of the Zoombinis :: Game Naming & Package Copy
“Builds Advanced Math Thinking Skills Logical Journey of the Zoombinis” Broderbund needed help in a variety of ways. First, they wanted me to help them name this math skills game aimed at 8-12 year olds. Next, they asked me to write the package copy to entice parents — and their kids — to buy this […]
Hooked on Phonics :: Radio Spot
A few years ago, I was asked to write a radio script and produce it for Hooked on Phonics, one of the world’s most popular reading tools for children. My own daughter was beginning to read at the time and I strongly believed in phonics being able to help young readers to read better. My […]
PalmOne Fall 2004 Catalog
Palm wanted to create a catalog/magazine to promote its most recent SmartPhones, PDAs, handheld software and accessories. So I was hired to write this 24-page catalog for PalmOne in November 2004 to boost holiday sales. Palm printed 1,000,000 catalogs and sold advertising space to Palm-compatible software companies to offset the printing fees. Kuleana Design (formerly […]