I first wrote the Website for Bluegrass Assisted Living in 2005. It consists of two Assisted Living facilities located near Louisville and Ft. Knox in the Bluegrass State of Kentucky. In April 2008, I updated the copy for the sales brochures and inserts for each of their four services, plus a new fifth insert for […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
Freelance Catalog Copywriting
As a San Francisco freelance copywriter, I’ve written dozens of catalogs over my career. Below is a sampling of the most recent ones: Discovery Channel School: Science Collections Grades 5-9, Spring 2000 I helped an East Coast agency win this account in 1999 when I wrote a 32-page catalog for Science Collections for Middle School […]
Healthcare Radio Copywriting
Lasik-1 :30 radio jingles: I wrote these spots for a client in the Midwest through an agency on the East Coast, which proves I don’t have to live in your town to write, direct and produce great radio copywriting for you: 1) Lasik-1 Jingle: Country Version” Lasik-1: Country.mp3 2) Lasik-1 Jingle: Rock Version” Lasik-1: Rock.mp3 […]
Freelance Direct Marketing Financial Copywriting
Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with a promotional overlay from Home Depot. Download Wells Fargo EquityLine Platinum Card Acquisition Letters 3-Page PDF. For Wells Fargo, I also wrote a project […]
Batter Blaster Video :: Make A Better Breakfast Faster
Watch the video now — and turn your speakers up! Batter Blaster is a blast from the past. This organic batter features retro packaging in a spray can so you can make light, fluffy pancakes and delicious waffles with no mess, no fuss, and easy cleanup. This :60 Flash/Video that I wrote in 2007 highlights […]
Healthcare Copywriting
Healthcare Copywriting is one of my specialties. Because I’m a San Francisco freelance copywriter with vast expertise across all media, I’ve had the good fortune of working with a wide variety of healthcare products and services over my 25-year career. View my specific healthcare copywriting credentials.
Website Copywriting
For freelance San Francisco Website copywriting, I create the content for sites from as few as 5 to 120 pages or more, edit them with SEO (Search Engine Optimization) content, and expand copy on existing sites. I also manage and coordinate the production schedule of most of the projects that I write as a San […]
White Papers Copywriting
I’ve written copy for many White Papers for a variety of companies. Here are several examples of White Paper copywriting I created for VNU Global Media, a media buying firm. 1) Media Preferences of Digital Consumers A Survey of the VNU Digital Consumer Webpanel Download PDF. 2) Globalization Is A Trend, Not An End A […]
ISP Postcards :: Brainstorm Networks
THE PROBLEM Brainstorm Networks, a South Bay Internet Service Provider now owned by RCN, called on me to write and manage a direct marketing campaign. But they didn’t know if they should mail letter packages, postcards or what. THE SOLUTION I branded them as “The Business-Only ISP,” then wrote a series of four postcards initially, […]
Barclays Global Investors 3D Direct Project :: 20% Response Rate
The Company: Barclays Global Investors is an investment management subsidiary of U.K.-based Barclays Bank. In 2007, it was the largest corporate money manager in the world.
Blogging Expertise
I’ve been a blogger for about three years now on www.Vagablond.com and today, I reached critical mass. The article below if from the October 26, 2007 Snap.com newsletter. Snap is a great Webtool that you can easily load to your site to show snapshots of any site you’re linking to with video audio, RSS and […]
A Do Tank :: Squid Labs Brochure
“Venture Technologists” is a new term for companies like Squid Labs that incubate technologies to drive high-growth opportunities. As a “Do Tank” rather than a Think Tank, they invent, they adapt, and they integrate emerging technologies into materials, components and systems for new and existing products. As venture technologists, they are committed to providing solutions […]
Hungry? City Guides :: Contributing Travel Writer
There are dozens of city dining guides for restaurants. The best-known is Zagat’s for major cities. Hungry? is now publishing city guides for Chicago, Los Angeles, New York City, and most recently, San Francisco. As a travel writer and editor-in-chief of Vagablond.com, I’m proud to be a contributor to the latter for a number of […]
Check Point Software :: Direct Response Copy
During 2006/2007, I wrote a variety of direct response projects for Check Point Software Technologies, an Israeli company with US headquarters in Redwood City, California. This company is a leader in securing the Internet with the worldwide enterprise firewall, personal firewall, data security and VPN markets. Here are some examples of their marketing toolkits, featuring […]
Travel Magazine Articles
I love writing about travel. It started and continues with the 25+ published articles in newspapers, dive magazines and online media shown below. I’ve also been the Editor-in-Chief of the upscale travel, food, wine and shopping blog at Vagablond.com, where I published nearly 1,500 articles… SF Chronicle Sunday Travel Section, September 13, 2009, Just Back […]
Advertising Magazine Articles
The Diary Of An Unemployed Ad Man September 25 & October 2, 1989 by Gil Zeimer I was suddenly laid off from my staff job as a Vice President / Associate Creative Director at a San Francisco advertising agency after working in the business for 17 years. I then started keeping a diary of my […]
PwC :: Sarbanes-Oxley Training Materials
PricewaterhouseCoopers wanted to train its regional U.S. managers on how to create the most effective Sarbanes-Oxley sales presentation for both its current and prospective clients. Since I was working as a Webmaster, project management and copywriting consultant with multiple practices of the company, including Internal Audit, Data Management, Government, Risk and Compliance, and Security & […]
More Radio Commercials
As a San Francisco copywriter, I’ve written, directed and produced over 750 radio commercials for packaged goods, services and technology clients. Here are a few of the “as produced” MP3s for my favorite radio scripts for clients as diverse as these — you can listen to each of the :60 radio commercial MP3s here: — […]
B of A Financial Ads, Banners & Radio
As a San Francisco copywriter, I’ve been an ad agency staff and freelance copywriter for virtually every financial institution in California, from Bank of America and Wells Fargo to Charles Schwab, Visa, and some dot coms, like Yodlee and Intuit. Here are my favorite ads, ad banners, and radio commercial that I created as a […]
Software Direct Response Copy
I’ve written direct response packages, promotional postcards, self-mailers, conference announcement mailers, and HTML emails for a wide variety of software clients, including Oracle, Symantec (Norton), PalmOne, Intuit, and more. Here are samples of some of my favorites: 1) Intuit QuickBooks Software Direct Response Package — I’m proud to say that I introduced QuickBooks software to […]
Treo 650 smartphone from PalmOne
This was a direct response letter sent to owners of previous models of PalmOne’s Treo smartphones, asking them to upgrade to the newest model that had more bells and whistles than anything Palm had ever created. As a freelance copywriter, I was hired by Carat Interactive, a leading San Francisco ad agency, to wordsmith this […]
Food Packaging Copy
Granny Goose was one of California’s oldest brands of snack foods. Based in Oakland, it was sold a few years ago to a company in Washington State after making great quality chips and pretzels for over 50 years. But that doesn’t mean you can’t still find some of their products around, like these Flavor Destinations […]