Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
Financial Copywriting
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
Medical Website Copywriting
As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for www.GetThirdEye.com was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]
Fair Isaac White Paper
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
Shameless Self-Promotion
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]
DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]
Hearing Aid Direct Mail
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]
Supercharge Your Marketing Efforts With Power Teams
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
The Green House Effect
How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]
NYC Law Firm Website
From New York State to Japan, the Law Office of Florence Rostami-Gouran has earned an international reputation. The firm represents clients in a number of industries including hospitality, real estate, trading, construction and manufacturing. Here’s the site I wrote for them: www.rostamilaw.com/
Fed Ex Freight Ad
As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated in the Western states and American Freightways operated in the Midwest and Eastern states. A few years ago, they both decided to merge under the name of Fed […]
Geneaology Software Ad
This is one of my favorite ads for two reasons. First, the headline is humorous and embodies a product benefit because someone you’re related to can collect, organize and share your family’s history with “Family Gathering” geneaology software. And second, the ad features a photo of my daughter Sara when she was about two years […]
Fair Isaac Newsletter Article
Fair Isaac, the FICO score company, publishes a bi-monthly online newsletter called ViewPoints. As a freelance San Francisco copywriter, I recently wrote this article about a complex new strategy visualization tool —- Strategy Designer — that can reduce strategy size and complexity by 25% or more, allowing risk managers to make more informed and ultimately […]
Snake River Whitewater Brochure
Snake River Park Whitewater Rafting has great prices and a great location —- right on the river south of town. Their trips run conveniently throughout the day into the heart of the famous rapids like LUNCH COUNTER and BIG KAHUNA. They’ve been floating the canyon since 1969, making them one of the oldest and most […]
TUDLA Website
TUDLA (Technology Users Database, Latin America) is a business intelligence software and service provider based in the San Diego area. Their Website was designed years ago and didn’t properly reflect its vast array of services —- as the world’s only contact database management company specializing in the research of technology and communication usage in Latin […]
New Heights Company Website
Tamara Wiggins Steele is a colleague of mine through BNI Embarcadero. Her Website for New Heights Company — www.newheightscompany.com — needed a makeover to add new content for her expanded services across three areas: Executive Coaching, Management Training and Keynote Speaking. But Ms. Steele also needed the ability to update her site’s content frequently and […]
Lasik Web Copywriting
I first wrote this Midwest client’s :30 radio jingles and a direct mail project. Then, their East Coast agency asked me to edit the Home Page script and FAQs section for an innovative, interactive Web site: www.my2020.com/. Have a look…
Bluegrass Assisted Living Website
I first wrote the Website for Bluegrass Assisted Living in 2005. It consists of two Assisted Living facilities located near Louisville and Ft. Knox in the Bluegrass State of Kentucky. In April 2008, I updated the copy for the sales brochures and inserts for each of their four services, plus a new fifth insert for […]
Freelance Catalog Copywriting
As a San Francisco freelance copywriter, I’ve written dozens of catalogs over my career. Below is a sampling of the most recent ones: Discovery Channel School: Science Collections Grades 5-9, Spring 2000 I helped an East Coast agency win this account in 1999 when I wrote a 32-page catalog for Science Collections for Middle School […]
Healthcare Radio Copywriting
Lasik-1 :30 radio jingles: I wrote these spots for a client in the Midwest through an agency on the East Coast, which proves I don’t have to live in your town to write, direct and produce great radio copywriting for you: 1) Lasik-1 Jingle: Country Version” Lasik-1: Country.mp3 2) Lasik-1 Jingle: Rock Version” Lasik-1: Rock.mp3 […]
Freelance Direct Marketing Financial Copywriting
Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with a promotional overlay from Home Depot. Download Wells Fargo EquityLine Platinum Card Acquisition Letters 3-Page PDF. For Wells Fargo, I also wrote a project […]