Freelance Copywriting | Zeimer's Advertising Shoppe
Freelance Copywriting, Web & Direct Marketing Services
My friend and hypnotherapist, Kay Heatherly, had an old website that was in need of an update — for both content and layout. Here’s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website? And here’s what her new site looks like, with […]
Thumbtack.com isn’t like typical local search directories that simply display business listings with ratings and reviews. Instead, Thumbtack gives you the ability to vet, contact and book service professionals the moment you find them. I’ve had a listing as a San Francisco Bay Area freelance copywriter on Thumbtack for a few months now so I […]
I recently wrote and edited the copy for a 28-page annual report for a nonprofit educational company headquartered in the Bay Area: Common Sense Media. The company’s mission states: Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive […]
As a healthcare copywriter, I’ve written all types of sites for all types of products and services. This is one of my favorites — S3 Skincare. For this client in Maryland, I wrote the new tagline: “Scientifically Proven. Superbly Radiant. Smarter Skincare.” to play off of the company’s name. For the home page, there are […]
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my June 2011 newsletter: Freelance healthcare copywriting: Radio scripts and production for a lap-band clinic; revised copy […]
As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The client had many testimonials on its site: some are video interviews of 2-4 minutes each and some are written testimonials. The challenge was taking these video clips and finding […]
SafteProducts.com offers peace of mind for seniors. SAFTE is an acronym for “Safety Alert for The Elderly” system, an effective and affordable monitoring device that utilizes a patented “lack of motion” detector to ensure the resident is safely following their normal routine. This innovative design provides Total Protection by operating both actively and passively. Each […]
Adrienne Dale of Pivotal Consulting is a high-powered technology consultant who needed a new site that looked as professional, as skilled, and as competent as she is. She requested that I help her for technology website copywriting. I worked closely with Adrienne to craft her copy, then called in Lauren Deane Evans of Good Looking […]
The Universal Ballet of Korea was referred to Phil Siegel of Media Works SF to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th. He contacted many newspapers and got them placed in the […]
I’ve now posted close to 100 articles as a freelance blog copywriter on the Intuit Small Business Blog since October 2011, an average of about 11 a month, or approximately one every two business days. Below are the most recent posts that I’m most proud of — please read and feel free to comment on […]
As a freelance San Francisco copywriter, here’s what I’ve been doing since my May 2011 newsletter: * I’ve written 10 more articles for the Intuit Small Business Blog. The total now is 90 over the past six months. * Wrote and edited the copy for a 30-page site for a leading downtown San Francisco cosmetic […]
I had an idea for a fun, interactive song for the weekly Educational Moment at BNI Embarcadero in San Francisco, which is the largest word-of-mouth referral group in Northern California. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked […]
BEFORE I’ve been working with Dr. Michael Hack and Financial District Dental in downtown San Francisco for several years now, writing his Mental Floss Newsletter and some newspaper ads. I’m happy to announce that I’ve just completed revising the copy for this 30+ page website as part of my BNI Embarcadero Marketing Makeover Team. AFTER […]
Through an annual San Francisco elementary school auction donation, I worked closely with a San Francisco-based college counselor and consultant to craft her website copy and offer creative guidance. The site’s gorgeous design was courtesy of Bradley Charbonneau of Likoma.com. The three of us worked collaboratively: she chose the images, and Bradley built the site […]
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my March 2011 newsletter: I’ve written another 17 articles for the Intuit Small Business Blog. Read any of my 80+ […]
By Kevin Casey In the growing social media family, LinkedIn is kind of like the bookish older sibling — it stays in to do homework while Facebook and Twitter are out having all the fun. The site’s professional nature makes it easy to forget that LinkedIn is, in fact, a social site. That’s largely by […]
This article first appeared at blog.intuit.com on April 15, 2011. I thrive on word-of-mouth referrals for my freelance writing services, as do most owners of small businesses or sole proprietors. But what’s the difference between a referral and a lead? How do you know when a referral will become money in your pocket? And how […]
This article first appeared at blog.intuit.com on April 12, 2011. LinkedIn.com officially launched on May 5, 2003. At the end of its first month, it had a total of 4,500 members. Today, the world’s largest business networking site gains roughly one million new members every week – the equivalent of more than one per second – […]
I wrote these Spring/Summer bi-annual newsletters for three upscale Life Care communities for people 55 and up through Sequoia Living: The Sequoias – San Francisco, The Sequoias – Portola Valley, and The Tamalpais – Marin County. Each newsletter contains five stories over six pages, including “Residents Are Using More Technology, More Often”, a resident profile, […]
This project was a fourth-tier referral through BNI Embarcadero. I worked with the owner of Corporate Performance Management Group in Arizona to write and edit his 25-page website to showcase his decades of expertise in recovery auditing. We positioned CPMG as “The Knowledge Leader in Recovery Auditing” because he has a proven track record of […]
My grandparents survived the April 18, 1906 San Francisco Earthquake and Fire, so I always consider Earthquake Awareness Month as a personal issue. This ad that I wrote pro bono for the American Red Cross of the Bay Area many years ago provides information about how to create a family survival plan when, not if, […]
AFTER Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m proud to sit […]