THE PROBLEM Brainstorm Networks, a South Bay Internet Service Provider now owned by RCN, called on me to write and manage a direct marketing campaign. But they didn’t know if they should mail letter packages, postcards or what. THE SOLUTION I branded them as “The Business-Only ISP,” then wrote a series of four postcards initially, […]
![ISP Postcards :: Brainstorm Networks animatefatpipes.gif](https://9a882e.a2cdn1.secureserver.net/wp-content/uploads/animatefatpipes.gif)