Freelance Copywriting | Zeimer's Advertising Shoppe
Freelance Copywriting, Web & Direct Marketing Services
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
As an ambassador through BNI Embarcadero, my weekly referral group, I often address chapters on the best ways to network through word-of-mouth networking. I’ve summed up my thoughts in an article in the August 2009 issue of Referral Success Magazine entitled “39 Ways To Increase Your Referrals and Grow Your Chapter.” Overall, these are the […]
For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]
Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]
Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for www.GetThirdEye.com was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]
From New York State to Japan, the Law Office of Florence Rostami-Gouran has earned an international reputation. The firm represents clients in a number of industries including hospitality, real estate, trading, construction and manufacturing. Here’s the site I wrote for them: www.rostamilaw.com/
As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated in the Western states and American Freightways operated in the Midwest and Eastern states. A few years ago, they both decided to merge under the name of Fed […]
This is one of my favorite ads for two reasons. First, the headline is humorous and embodies a product benefit because someone you’re related to can collect, organize and share your family’s history with “Family Gathering” geneaology software. And second, the ad features a photo of my daughter Sara when she was about two years […]
Fair Isaac, the FICO score company, publishes a bi-monthly online newsletter called ViewPoints. As a freelance San Francisco copywriter, I recently wrote this article about a complex new strategy visualization tool —- Strategy Designer — that can reduce strategy size and complexity by 25% or more, allowing risk managers to make more informed and ultimately […]
Snake River Park Whitewater Rafting has great prices and a great location —- right on the river south of town. Their trips run conveniently throughout the day into the heart of the famous rapids like LUNCH COUNTER and BIG KAHUNA. They’ve been floating the canyon since 1969, making them one of the oldest and most […]
TUDLA (Technology Users Database, Latin America) is a business intelligence software and service provider based in the San Diego area. Their Website was designed years ago and didn’t properly reflect its vast array of services —- as the world’s only contact database management company specializing in the research of technology and communication usage in Latin […]
Tamara Wiggins Steele is a colleague of mine through BNI Embarcadero. Her Website for New Heights Company — www.newheightscompany.com — needed a makeover to add new content for her expanded services across three areas: Executive Coaching, Management Training and Keynote Speaking. But Ms. Steele also needed the ability to update her site’s content frequently and […]
I first wrote this Midwest client’s :30 radio jingles and a direct mail project. Then, their East Coast agency asked me to edit the Home Page script and FAQs section for an innovative, interactive Web site: www.my2020.com/. Have a look…