Author Archive | Gil Zeimer

HeavenHell

How NOT To Become A Client From Hell

The blog below first appeared on May 28, 2015 on indiforce.com… When you’re an established freelance copywriter like me, you’re offered a wide variety of opportunities with an even wider variety of clients. Some of these folks may find you through http://www.indiforce.com or keyword searches to your website; others can come through word-of-mouth referrals or […]

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porsche

Porsche Ad – Advertising Copywriting

It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America in 1985. While sitting on the “throne” at the office while taking a break from my Senior Copywriter job, I saw a small blurb in the Sports section of the […]

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Hypnotherapy Website Copywriting

  As a long-time healthcare copywriter, I recently had the opportunity to write a website for a client’s wife. She had an ad agency background like me, but is now using her creativity and training as a Clinical Hypnotherapist to help clients from both her office in downtown Charleston, South Carolina and by phone/Skype for […]

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Annual Report Copywriting: The Heritage San Francisco

As a healthcare copywriter, one of my favorite types of projects is an annual report. This recent “Highlights for 2012” was designed by my colleague Paschal Sabatella of Sabatella Creative Design and written by me for Heritage on the Marina, San Francisco, one of the city’s longest-serving retirement communities. This particular annual report featured copywriting […]

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Barcelona Walking Tours

I didn’t write Discover-BCN.com, a travel website penned by my PR colleague and friend, Phil Siegel, and designed by the talented Manish Champsee. But I can highly recommend Phil’s Barcelona Walking Tours because he spent two full days with my family last year. Whether you’re gay or straight, he provides a fabulous tour of the […]

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From Writer to WordPress Article

This blog appeared originally on 2/7/11 on the Intuit Small Business Blog. Let’s say you’re a successful travel writer, but your exotic travel days have ended because you and your wife are raising two young boys. How would you go about changing gears? Bradley Charbonneau of Likoma, in San Francisco, went from writer to webmaster, […]

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Freelance Video Copywriting

I’m so busy doing freelance video copywriting video for a wide range of clients that I often forget to promote myself. But using a video template from my colleagues at Brandefy in Southern California is a simple, quick and very cost-effective way for anyone to create a great video. Fast. Have a look. And if […]

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Video Copywriting

As a video copywriter, this :60 spot combines an inexpensive life-action template with animation. The result is a flexible format that let me showcase a variety of projects that I write, as well as the industries I write them for, and the types of clients that I frequently work with. I’ve written dozens of scripts […]

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Architect Website Copywriting: Inspired Independence

Just completed the editing of this site’s copy for two architect friends of mine –– Carrie Shores and Josh Larson –– who are LEED Accredited Professionals and Certified Age-In-Place Specialists. Like their Inspired Independence Single Family Homes, Inspired In-Law Cottages and Inspired Products, the site features what the web designer, Bradley Charbonneau of Likoma, calls […]

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