Archive | Web Sites


S3 Skincare Website Copywriting

As a healthcare copywriter, I’ve written all types of sites for all types of products and services. This is one of my favorites — S3 Skincare. For this client in Maryland, I wrote the new tagline: “Scientifically Proven. Superbly Radiant. Smarter Skincare.” to play off of the company’s name. For the home page, there are […]

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Safte Products Site Copy offers peace of mind for seniors. SAFTE is an acronym for “Safety Alert for The Elderly” system, an effective and affordable monitoring device that utilizes a patented “lack of motion” detector to ensure the resident is safely following their normal routine. This innovative design provides Total Protection by operating both actively and passively. Each […]

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Tech Website Copywriting: Pivotal

Adrienne Dale of Pivotal Consulting is a high-powered technology consultant who needed a new site that looked as professional, as skilled, and as competent as she is. She requested that I help her for technology website copywriting. I worked closely with Adrienne to craft her copy, then called in Lauren Deane Evans of Good Looking […]

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Dental Site Cosmetic Makeover

BEFORE I’ve been working with Dr. Michael Hack and Financial District Dental in downtown San Francisco for several years now, writing his Mental Floss Newsletter and some newspaper ads. I’m happy to announce that I’ve just completed revising the copy for this 30+ page website as part of my BNI Embarcadero Marketing Makeover Team. AFTER […]

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College Counselor SF Website

Through an annual San Francisco elementary school auction donation, I worked closely with a San Francisco-based college counselor and consultant to craft her website copy and offer creative guidance. The site’s gorgeous design was courtesy of Bradley Charbonneau of The three of us worked collaboratively: she chose the images, and Bradley built the site […]

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CPMG Recovery Auditing Website Copywriting

This project was a fourth-tier referral through BNI Embarcadero. I worked with the owner of Corporate Performance Management Group in Arizona to write and edit his 25-page website to showcase his decades of expertise in recovery auditing. We positioned CPMG as “The Knowledge Leader in Recovery Auditing” because he has a proven track record of […]

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Intuit Small Business Dictionary

There are so many new words, terms and phrases for small businesses to learn these days. Which is why I’m proud to introduce you to the Intuit Small Business Dictionary that I created as a contributing writer to the Intuit Small Business Blog. The Dictionary contains over 250 brief definitions of phrases and terms that […]

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Healthcare Website Copywriting

HEALTHCARE WEBSITE COPYWRITING I’m proud to be a top-ranked healthcare copywriter on Google and other search engines. Below are a list of recent websites. I also write ads, postcards, newsletters and direct response projects for healthcare clients. 1. This Cosmetic and Restorative Dentistry site went live in late 2007 with a series of three […]

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Real Estate Website Copywriting

REAL ESTATE WEBSITE COPYWRITING 1. When this site was being created by the San Francisco Association of Realtors, the very talented Web designers at in Berkeley recommended me for Website copywriting, editing and proofreading for the content originally created by a SFAR employee. As a freelance San Francisco Website copywriter, I’ve edited over […]

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Miscellaneous Website Copywriting

For freelance San Francisco Website copywriting, I create the content for sites from as few as 5 to 120 pages or more, edit them with SEO (Search Engine Optimization) content, and expand on copy existing sites. I also manage and coordinate the production schedule of most of the projects that I write as a San […]

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Fashion Eye For Men Website

Joui Turandot is a colleague from BNI Embarcadero, the largest weekly networking group on the West Coast. She wanted to rebrand her “Joui Style”  site to make it more fashionable, hip and cool by focusing on her male clientele. Bradley Charbonneau, the WordPress guru at, helped Joui rename the site as Fashion Eye for […]

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Freelance Copywriting:

Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottageâ„¢ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is The central theme: the Inspired In-Law Cottage […]

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FICO® Financial Copywriting

As a freelance financial copywriter, I was contracted by FICO® in 2010 to write Website copy, brochure copy and video copy for a number of their industry solutions: Retail & Consumer Goods Marketing Projects Visit Web page portal for Merchant Services. Visit Marketing Services page. Download FICO Retail & Consumer Goods Brochure PDF. Auto Finance […]

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Group Price Website Copywriting

A few months ago, I received a referral to the founder of this site through a friend who’s a SEO expert. As a freelance website copywriter, this was right in my wheelhouse. is for businesses what Groupon is for consumers. How? Because with Group Price, any small business can go online and grow online […]

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Virtual Tour Scripts

Bluegrass Assisted Living, in Kentucky, is one of my clients. It was approached by a virtual tour company in the Midwest. So I was brought in to write separate 10-scene scripts for each of these two senior living facilities to offer an online tour and showcase the properties that offer four levels of assisted living, […]

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Freelance Travel Copywriting Experience

Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]

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IPSOFACTO IT Services Website

I just completed the revision of this site’s copy, using more descriptive copy and SEO keywords. As an established IT managed services company serving clients in the San Francisco Bay Area, IPSOFACTO IT SERVICES works with small businesses, medium-sized businesses, large enterprises, and government entities, as well as not-for-profit groups. Visit the site of approximately […]

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More Healthcare Copywriting

Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]

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Medical Website Copywriting

As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]

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NYC Law Firm Website

From New York State to Japan, the Law Office of Florence Rostami-Gouran has earned an international reputation. The firm represents clients in a number of industries including hospitality, real estate, trading, construction and manufacturing. Here’s the site I wrote for them:

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TUDLA Website

TUDLA (Technology Users Database, Latin America) is a business intelligence software and service provider based in the San Diego area. Their Website was designed years ago and didn’t properly reflect its vast array of services —- as the world’s only contact database management company specializing in the research of technology and communication usage in Latin […]

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