Tag Archives | freelance copywriting


Freelance Copywriting Video for Zeimer’s Advertising Shoppe

I’m proud to have written over 750 radio, TV and corporate video scripts during my career as a freelance copywriter. But now, I’m written a TV commercial to promote the services of Zeimer’s Advertising Shoppe and am featuring the video on YouTube. Have a look: Healthcare copywriting by Zeimer’s Advertising Shoppe for Healthcare copywriting This […]

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Zeimer’s NewZletter, June 2011

As a freelance San Francisco copywriter, here’s what I’ve been doing since my May 2011 newsletter: * I’ve written 10 more articles for the Intuit Small Business Blog. The total now is 90 over the past six months. * Wrote and edited the copy for a 30-page site for a leading downtown San Francisco cosmetic […]

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Zeimer’s NewZletter, March 2011

As a freelance San Francisco copywriter, here’s what I’ve been doing since my November 2010 newsletter: I’ve now written over 65 articles for the Intuit Small Business Blog, including interviews with many advertising and marketing clients. Read my articles and feel free to comment…

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Zeimer's NewZletter, Nov 2010

Zeimer’s NewZletter, Nov 2010

What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my summer newsletter: I’m now a contributing writer for the Intuit Small Business Blog. Read my articles and comment! A […]

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Freelance Copywriting: InspiredInLaw.com

Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottageâ„¢ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is www.InspiredInLaw.com. The central theme: the Inspired In-Law Cottage […]

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Breastfeeding Copywriting

When the San Mateo County Health System needed a freelance copywriter for a new education campaign, I recently collaborated with Nora Isaacs, another writer, and Kuleana Design in San Francisco. Collectively, we created this campaign to tell young mothers that each additional month they breastfeed helps their child grow stronger, gives them a healthier future, […]

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The Sequoias Portola Valley Health Center Brochure

The Sequoias — Portola Valley is a beautiful 42-acre Life Care community on the San Francisco peninsula in the wooded hills near Woodside, California and Silicon Valley. (CLICK TO ENLARGE IMAGE) As a freelance healthcare copywriter, I was asked to create a new brochure for its Health Center. People who use this Skilled Nursing Rehabilitation […]

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Zeimer’s NewZletter, Vol. 1, No. 2, July 2009

1. Welcome Message 2. What’s New? 3. A Recent Success Story 4. Featured Blog Article 5. My Tropical Dive Trip To Kosrae 6. Recycled Creativity 7. Humor Is A Funny Thing 8. Why I Love Referrals 9. Ad Trivia Welcome Message Hi there, As a freelance copywriter, I received a terrific response to my first […]

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Zeimer's Advertising Shoppe PPT

BNI Presentation, May 27, 2009

Below is a slide presentation that I made to my Business Network International group this week at BNI Embarcadero in San Francisco, probably the largest chapter on the West Coast. This 13-slide PPT offers an overview of my freelance copywriting, freelance copy editing and freelance project management services, shows a brief background, some family photos, […]

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Spirit Rock Meditation Center Ad

This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]

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Squid Labs Brochure

Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]

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How To Market & Promote Your Business During A Recession

On February 26 in the Executive Board Room of First Bank in San Francisco, Sharon Schanzer, freelance graphic designer at Red Letter Day Graphic Design and Gil Zeimer, freelance copywriter at Zeimer’s Advertising Shoppe, offered a complimentary presentation to a full room of executives hungry to learn “How to Market And Promote Your Business During […]

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Shameless Self-Promotion

As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]

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Working With Celebrities

I’ve had the good fortune of working with many celebrities and locally famous people over my ad agency and freelance copywriting career. These include: Wolfman Jack, Joan Baez, Slim Pickens, Henny Youngman, Paul Winchell, Sally Kellerman, Pernell Roberts, Country Joe MacDonald, Don Pardo, and all the KRON-TV NewsCenter 4 broadcasters in the early 1980s. Most […]

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Recruitment DM Campaign

Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]

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DHL Snow Globe $20 Promotion

About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]

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When The Going Gets Tough… Advertise!

The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle AllBusiness.com section, “when the economy is faltering, advertising is often the first thing in the […]

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The Little Software Platform That Could :: WordPress

WordPress is best known as an open-source, state-of-the-art publishing platform focusing on aesthetics, Web standards and usability. Launched by Matt Mullenweg, a 24-year-old college dropout, WordPress is now home to more than 4 million blogs worldwide, the software of choice for the majority of mainstream media, and for the blogosphere’s biggest players. Best of all, […]

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Butt, Seriously :: Humorous Airline Campaign

Back in June 2008, a supposedly new airline account landed in the newspapers and across the Web. It touted light blue banner ads in newspapers in Philadelphia, had a Web presence on Philly.com, and cheerily trumpeted its unique policy: “Pack Less. Weigh Less. Pay Less.” was the slogan for Derrie-Air, the world’s only carbon-neutral luxury […]

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The Green House Effect

How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]

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