Asian Diver, No. 108, Issue 3/20/10 3 Paths to Diving Bliss – Kosrae by Gil Zeimer, Travel Writer is showcased on page 12 of this beautifully designed diving magazine published in Singapore. It features a map to give the reader a quick orientation of where Kosrae and the Federated States of Micronesia are in the […]
Zeimer’s NewZletter, Vol. 1, No. 3, August 2009
Zeimer’s NewZletter, Vol. 1, No. 3, August 2009 1. Welcome Message 2. What’s New? 3. A Recent Success Story 4. Featured Blog Article 5. Recycled Creativity 6. Humor Is A Funny Thing 7. Why I Love Referrals 8. Ad Trivia 9. About Zeimer’s Advertising Shoppe Welcome Message Hi there, When my wife needed a new […]
39 Ways To Increase Your Referrals
As an ambassador through BNI Embarcadero, my weekly referral group, I often address chapters on the best ways to network through word-of-mouth networking. I’ve summed up my thoughts in an article in the August 2009 issue of Referral Success Magazine entitled “39 Ways To Increase Your Referrals and Grow Your Chapter.” Overall, these are the […]
Zeimer’s NewZletter, Vol. 1, No. 2, July 2009
1. Welcome Message 2. What’s New? 3. A Recent Success Story 4. Featured Blog Article 5. My Tropical Dive Trip To Kosrae 6. Recycled Creativity 7. Humor Is A Funny Thing 8. Why I Love Referrals 9. Ad Trivia Welcome Message Hi there, As a freelance copywriter, I received a terrific response to my first […]
Kosrae Photos
Here are a sampling of photos from my Spring 2009 dive trip to Kosrae in the Federated States of Micronesia. During my first trip to Maui in 1964, I saw the Hawai’i I’d always dreamed about. There were only three resorts along Ka’anapali Beach. Today, this three-mile-long Maui beach looks more like Miami Beach, while […]
BNI Presentation, May 27, 2009
Below is a slide presentation that I made to my Business Network International group this week at BNI Embarcadero in San Francisco, probably the largest chapter on the West Coast. This 13-slide PPT offers an overview of my freelance copywriting, freelance copy editing and freelance project management services, shows a brief background, some family photos, […]
Direct Mail & Response Copywriting
For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]
How To Get Clients :: April 23, 2009
(Graphic reprinted courtesy of Orma Design.) Gil Zeimer and Zeimer’s Advertising Shoppe were just mentioned in a story in the SF Examiner: How to Get Graphic Design and Copywriting Clients: Drop the mouse and step away from the computer by Stephanie Orma. For the creative industry, in which 99.9% of the time is spent interacting […]
Zeimer’s NewZletter, Vol. 1, No. 1, March 2009
Welcome Message What’s New A Success Story I’m #1 in SEO. Are You? DM Sales Statistics Humor Is A Very Funny Thing Why I Love Referrals Advertising Trivia Welcome Message Hi there, After years of writing dozens of email, printed, and Web-based newsletters for my friends, colleagues and clients, I’m finally taking the time to […]
Spirit Rock Meditation Center Ad
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]
Squid Labs Brochure
Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]
How To Market & Promote Your Business During A Recession
On February 26 in the Executive Board Room of First Bank in San Francisco, Sharon Schanzer, freelance graphic designer at Red Letter Day Graphic Design and Gil Zeimer, freelance copywriter at Zeimer’s Advertising Shoppe, offered a complimentary presentation to a full room of executives hungry to learn “How to Market And Promote Your Business During […]
Promotional Phone Card Postcards
Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]
Financial Copywriting
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
Medical Website Copywriting
As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for www.GetThirdEye.com was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]
Fair Isaac White Paper
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
Shameless Self-Promotion
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
Working With Celebrities
I’ve had the good fortune of working with many celebrities and locally famous people over my ad agency and freelance copywriting career. These include: Wolfman Jack, Joan Baez, Slim Pickens, Henny Youngman, Paul Winchell, Sally Kellerman, Pernell Roberts, Country Joe MacDonald, Don Pardo, and all the KRON-TV NewsCenter 4 broadcasters in the early 1980s. Most […]
Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]
In-Chair TV Advertising
Hate going to the dentist? Bored when you’ve got to sit there with your mouth wide open and listen to scraping or drilling? Now, you’ll now be able to view TV shows and movies as you get drilled with novacaine and have a root canal. Think Outside The Mouth InChair TV is the company showing […]
DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]
Linking to Blog Links
As a dedicated (some might call it “addicted”) blogger, one of the first things I learned was to add links to each article. This not only helps its search engine ranking, but it upholds the Golden Rule of reciprocal linking for blogs. “You link to me, I link to you…” that sort of thinking is […]