Archive | Zeimer’s Zlog


Zeimer’s NewZletter, Oct 2009

Zeimer’s NewZletter, Vol. 1, No. 4, October 2009 Welcome Message What’s New? A Recent Success Story Featured Blog Article Recycled Creativity Humor Is A Funny Thing Why I Love Referrals Ad Trivia About Zeimer’s Advertising Shoppe Welcome Message Hi there, How’s business? In the words of Larry David, “September and October to date have been […]

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Kosrae Publicity

Asian Diver, No. 108, Issue 3/20/10 3 Paths to Diving Bliss – Kosrae by Gil Zeimer, Travel Writer is showcased on page 12 of this beautifully designed diving magazine published in Singapore. It features a map to give the reader a quick orientation of where Kosrae and the Federated States of Micronesia are in the […]

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39 Ways To Increase Your Referrals

As an ambassador through BNI Embarcadero, my weekly referral group, I often address chapters on the best ways to network through word-of-mouth networking. I’ve summed up my thoughts in an article in the August 2009 issue of Referral Success Magazine entitled “39 Ways To Increase Your Referrals and Grow Your Chapter.” Overall, these are the […]

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Zeimer’s NewZletter, Vol. 1, No. 2, July 2009

1. Welcome Message 2. What’s New? 3. A Recent Success Story 4. Featured Blog Article 5. My Tropical Dive Trip To Kosrae 6. Recycled Creativity 7. Humor Is A Funny Thing 8. Why I Love Referrals 9. Ad Trivia Welcome Message Hi there, As a freelance copywriter, I received a terrific response to my first […]

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Kosrae Photos

Here are a sampling of photos from my Spring 2009 dive trip to Kosrae in the Federated States of Micronesia. During my first trip to Maui in 1964, I saw the Hawai’i I’d always dreamed about. There were only three resorts along Ka’anapali Beach. Today, this three-mile-long Maui beach looks more like Miami Beach, while […]

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Zeimer's Advertising Shoppe PPT

BNI Presentation, May 27, 2009

Below is a slide presentation that I made to my Business Network International group this week at BNI Embarcadero in San Francisco, probably the largest chapter on the West Coast. This 13-slide PPT offers an overview of my freelance copywriting, freelance copy editing and freelance project management services, shows a brief background, some family photos, […]

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How To Get Clients :: April 23, 2009

(Graphic reprinted courtesy of Orma Design.) Gil Zeimer and Zeimer’s Advertising Shoppe were just mentioned in a story in the SF Examiner: How to Get Graphic Design and Copywriting Clients: Drop the mouse and step away from the computer by Stephanie Orma. For the creative industry, in which 99.9% of the time is spent interacting […]

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Zeimer’s NewZletter, Vol. 1, No. 1, March 2009

Welcome Message What’s New A Success Story I’m #1 in SEO. Are You? DM Sales Statistics Humor Is A Very Funny Thing Why I Love Referrals Advertising Trivia Welcome Message Hi there, After years of writing dozens of email, printed, and Web-based newsletters for my friends, colleagues and clients, I’m finally taking the time to […]

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How To Market & Promote Your Business During A Recession

On February 26 in the Executive Board Room of First Bank in San Francisco, Sharon Schanzer, freelance graphic designer at Red Letter Day Graphic Design and Gil Zeimer, freelance copywriter at Zeimer’s Advertising Shoppe, offered a complimentary presentation to a full room of executives hungry to learn “How to Market And Promote Your Business During […]

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Fair Isaac White Paper

I wrote this White Paper as a freelance copywriter for Fair With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]

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Shameless Self-Promotion

As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]

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Working With Celebrities

I’ve had the good fortune of working with many celebrities and locally famous people over my ad agency and freelance copywriting career. These include: Wolfman Jack, Joan Baez, Slim Pickens, Henny Youngman, Paul Winchell, Sally Kellerman, Pernell Roberts, Country Joe MacDonald, Don Pardo, and all the KRON-TV NewsCenter 4 broadcasters in the early 1980s. Most […]

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In-Chair TV Advertising

Hate going to the dentist? Bored when you’ve got to sit there with your mouth wide open and listen to scraping or drilling? Now, you’ll now be able to view TV shows and movies as you get drilled with novacaine and have a root canal. Think Outside The Mouth InChair TV is the company showing […]

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Linking to Blog Links

As a dedicated (some might call it “addicted”) blogger, one of the first things I learned was to add links to each article. This not only helps its search engine ranking, but it upholds the Golden Rule of reciprocal linking for blogs. “You link to me, I link to you…” that sort of thinking is […]

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The Branding Name Game

William Shakespeare wrote, “A rose by any other name would smell as sweet.” But what if your dessert was named Spotted Dick instead of Steamed Suet Pudding?… What if you offered your guests Lamb Thymus Gland instead of Braised Sweetbreads?… What if your waiter told you of tonight’s special fish dish as one of the […]

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Doing The Green Business Thing

I’m proud to say that I recently became a Green Certified Writer for the San Francisco Bay Area. It was a relatively easy process: — I completed a Word doc and emailed it to the Marin County Green Business Coordinator. — She reviewed my application. — She scheduled an appointment to walk through my office […]

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When The Going Gets Tough… Advertise!

The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle section, “when the economy is faltering, advertising is often the first thing in the […]

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The Little Software Platform That Could :: WordPress

WordPress is best known as an open-source, state-of-the-art publishing platform focusing on aesthetics, Web standards and usability. Launched by Matt Mullenweg, a 24-year-old college dropout, WordPress is now home to more than 4 million blogs worldwide, the software of choice for the majority of mainstream media, and for the blogosphere’s biggest players. Best of all, […]

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Butt, Seriously :: Humorous Airline Campaign

Back in June 2008, a supposedly new airline account landed in the newspapers and across the Web. It touted light blue banner ads in newspapers in Philadelphia, had a Web presence on, and cheerily trumpeted its unique policy: “Pack Less. Weigh Less. Pay Less.” was the slogan for Derrie-Air, the world’s only carbon-neutral luxury […]

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Welcome To Zeimer’s Zlog

Blog, schmog… Whatever you call it —- and I’ll be calling this Zeimer’s Zlog —- this will be a series of marketing points of view, advertising anecdotes, branding stories, and other examples of what I think are amazingly creative executions as a San Francisco freelance copywriter with over 25 years of experience. What makes me […]

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