This award-winning museum brings to life the story of the band that made music history. It houses the world’s largest permanent exhibition purely devoted to the lives and times of The Beatles. It’s a must see during a visit to Liverpool.
Two Fortnights Across The Pond: Jolly Old England the Land of Port Wine, Part I
This is my 7th trip to Europe. The first was in 1970 when I was 21 years old. At the time, Queen Elizabeth had been sitting on the throne for only 18 years; her PM was Edward Heath. The Beatles were at the height of their popularity and recorded “Let It Be”, their final album, […]
The Dolphin Club: A Contingent Beneficiary — my Uncle Benny
Scuba Diving With The Oldies
Ten senior members of the Marin Dive Club just completed 170 dives at Little Cayman Beach Resort. Despite prescription masks, a few equipment problems, and other Senior Underwater Moments, our average age was 70 and the median number of dives was 400. Our advanced ages don’t stop us from diving all around the world.
Say Hello to My Little Cayman Friends
It took 3 planes and 32 hours to get to Little Cayman Island, but it’s well worth the hassle for a scuba diver and scuba writer like me with our #MarinScubaClub.
Our Roamin’ Holiday, 23 Days, 5 Countries and 1 Medical Issue
Our Roamin’ Holiday: 23 Days, 5 Countries… Days 1-2 were absorbed by 20 hours of travel, but Day 3 in Rome was “molto bene”. Instead of the Spanish Steps, Ellen and I walked 6.7 miles (13,500 steps). (Click on any photo to enlarge it.) Instead of The Colosseum, The Forum, The Parthenon and The Vatican, […]
Tiburon – A San Francisco Lesser-Known Day Trip
Just about everyone has heard of Sausalito, California, just north of the Golden Gate Bridge. But few outside of the San Francisco Bay Area know about Tiburon, just a 10-minute drive away. Don’t feel like driving? Then it’s just a 30-minute ride across the water from S.F.’s Ferry Building during rush hour or Pier 41 […]
BNI Comedic Copywriter Presentation
My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I have enjoyed inserting humor, where appropriate, to get the attention of readers of advertising projects that I’ve written for over 35 years.
5 Reasons Why I Love Aruba
I visited Aruba a few months ago for the second time. But I’ll be back. Even though it’s a long haul from California, it’s a short hop for those on the East Coast. That’s why “One Happy Island” offers many things that you’d enjoy in the dead of winter. The Weather. You can’t beat the […]
Senior Care Blog
I recently wrote a blog for a home care agency, Home Care Assistance entitled “Love With The Proper Senior”. My client said: “The marketing team is going through the various processes for reviewing and proofing and publishing your blog post, and they are over the moon in love with your stories! I just keep hearing […]
San Francisco Direct Response Copywriting
These are some of my highest response projects for San Francisco direct response copywriting across the financial, hearing, healthcare and consumer packaged good industries.
My All-Time Favorite Copywriting Headlines
I’ve written thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are ten of them that I presented last week to my networking group: BNI Embarcadero…
Pearl Zeimer: Centenarian Honored in Marin IJ
The publicity just keeps piling up for my Mom’s 100th birthday. I had sent a blurb to the Marin IJ about her centennial and their reporter for Greenbrae, Kentfield, and Ross, Mary Enbom, reached out to interview me for this story that appeared on Thursday, September 7, 2017: Pearl Zeimer just turned 100. The Greenbrae […]
How My Mom Survived, Thrived and Is Still Alive at 100
My mother, Pearl Zeimer, hit the century mark this week. Here’s the photo I submitted to “The Today Show” and they put it on a Smucker’s label. (A friend now calls this “Pearl Jam”.) Naturally, my brother, sister and I hosted several parties for our Mom with our family and long-time friends to celebrate this […]
5 Reasons Why I Finally Quit Comcast And Switched to Sonic
I’ve been a Comcast customer for far longer than I care to remember. But after I moved to a condo about a month ago, I finally cut cord and quit Comcast! Here are the top five reasons why I switched to Sonic and Dish TV…
What Divers Hate Most About “47 Meters Down” – A Review by 12 Experienced Divers
On June 26, a dozen Marin Scuba Club members and friends suspended reality to see this movie about two young sisters who go shark diving in Mexico. I polled a few of the moviegoers –– all extremely experienced divers –– to gauge their responses.
BNI San Francisco Freelance Copywriter Presentation June 2017
In this presentation, I’m going to share the five turning points in my career… how I evolved from being an ad agency staff copywriter to a freelance copywriter… a few examples of my work… best referrals and what I cost. Now, as good as a I am today, it took me three years to attain […]
How To Survive A SCUBA Gear Failure
It was not a good day. My gear tried to kill me, so I ditched it…
An Interview With An International Social Media Expert – Caro Collazos, Bee Social Group
Caro Collazos, is founder and self-proclaimed “Queen Bee” of Bee Social Group, an international social media consultancy based in San Francisco.
Travel Copywriter: Marin Scuba Club Member Spotlight
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
San Francisco Copywriting Presentation at BNI Embarcadero
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
Sweating For A Great Cause: Zero Breast Cancer Dipsea Hike
Today, I bravely faced inclement fall Mill Valley weather (60 degrees at 8 am, bright sun, 0 mph wind, no fog) and joined about 500 intrepid hikers to tackle the Dipsea Trail, all in a good cause to raise money and awareness for ZeroBreastCancer.org. Most were on teams, but there were a few lone wolves like me. The […]