Welcome Message What’s New? Recycled Creativity Humor Is A Funny Thing Why I Love Referrals Happy Holidays From Gil, Ellen & Sara About Zeimer’s Advertising Shoppe Welcome Message Hi there, One of my dogs squatted on a trail recently to pee and got stung by a bee. But isn’t that the type of year it’s […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
More Healthcare Copywriting
Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]
BNI Visitor’s Day Recap
By Gil Zeimer, BNI Embarcadero Member, BNI Ambassador & Freelance Copywriter We had them at “Wilkommen.” From the moment Herr Richard Reinholdt started singing “Wilkommen”, the audience of 90 members, visitors, and guests on October 28th was enraptured. One visitor said, “I’m ready to drink the Kool-Aid now!” Our Visitor’s Day to celebrate BNI Embarcadero’s […]
Why Referrals Are Like A Bottle of Wine
By Gil Zeimer, Ambassador at Large, BNI Embarcadero, San Francisco This article appeared in the September 2009 issue of Referral Success Magazine. I don’t have an empty bottle of Chateau Mouton Rothschild Pauillac 1990 on my desk as I write this. But I am an expert in gauging the timeliness and quality of referrals that […]
Zeimer’s NewZletter, Vol. 1, No. 3, August 2009
Zeimer’s NewZletter, Vol. 1, No. 3, August 2009 1. Welcome Message 2. What’s New? 3. A Recent Success Story 4. Featured Blog Article 5. Recycled Creativity 6. Humor Is A Funny Thing 7. Why I Love Referrals 8. Ad Trivia 9. About Zeimer’s Advertising Shoppe Welcome Message Hi there, When my wife needed a new […]
39 Ways To Increase Your Referrals
As an ambassador through BNI Embarcadero, my weekly referral group, I often address chapters on the best ways to network through word-of-mouth networking. I’ve summed up my thoughts in an article in the August 2009 issue of Referral Success Magazine entitled “39 Ways To Increase Your Referrals and Grow Your Chapter.” Overall, these are the […]
Direct Mail & Response Copywriting
For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]
Spirit Rock Meditation Center Ad
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]
Squid Labs Brochure
Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]
Promotional Phone Card Postcards
Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]
Financial Copywriting
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
Medical Website Copywriting
As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for www.GetThirdEye.com was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]
Fair Isaac White Paper
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
Shameless Self-Promotion
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]
DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]
Hearing Aid Direct Mail
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]
Supercharge Your Marketing Efforts With Power Teams
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
The Green House Effect
How To Green Your Home By Gil Zeimer & Michael Tauber You may have switched from incandescent bulbs to CFLs. You may want to “get off the grid” by installing super-efficient BIPV solar roof panels. You may even have purchased a tankless water heater. But if you really want to know the best way to […]
NYC Law Firm Website
From New York State to Japan, the Law Office of Florence Rostami-Gouran has earned an international reputation. The firm represents clients in a number of industries including hospitality, real estate, trading, construction and manufacturing. Here’s the site I wrote for them: www.rostamilaw.com/
Fed Ex Freight Ad
As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated in the Western states and American Freightways operated in the Midwest and Eastern states. A few years ago, they both decided to merge under the name of Fed […]
Geneaology Software Ad
This is one of my favorite ads for two reasons. First, the headline is humorous and embodies a product benefit because someone you’re related to can collect, organize and share your family’s history with “Family Gathering” geneaology software. And second, the ad features a photo of my daughter Sara when she was about two years […]