My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I have enjoyed inserting humor, where appropriate, to get the attention of readers of advertising projects that I’ve written for over 35 years.
5 Reasons Why I Love Aruba
I visited Aruba a few months ago for the second time. But I’ll be back. Even though it’s a long haul from California, it’s a short hop for those on the East Coast. That’s why “One Happy Island” offers many things that you’d enjoy in the dead of winter. The Weather. You can’t beat the […]
Senior Care Blog
I recently wrote a blog for a home care agency, Home Care Assistance entitled “Love With The Proper Senior”. My client said: “The marketing team is going through the various processes for reviewing and proofing and publishing your blog post, and they are over the moon in love with your stories! I just keep hearing […]
A Multi-Million Dollar BNI SF Success Story
Two friends of mine through BNI San Francisco won a $9 million settlement for a case. Here’s the blog written by Gil Zeimer, Albert Stoll and Walter Haynes…
Marin IJ Community Columnist for Belvedere-Tiburon
I’m proud to share these 19 stories I wrote as the “About Town” Community Correspondent for the Marin Independent-Journal between October 2017 and March 2018. It focused on some of the people in Belvedere or Tiburon who were interesting, had an unusual hobby, or just seemed like a good fit for this column. March 23, […]
San Francisco Direct Response Copywriting
These are some of my highest response projects for San Francisco direct response copywriting across the financial, hearing, healthcare and consumer packaged good industries.
Freelance IT Copywriting — Essention.co
Recently, I had the pleasure of working with two amazingly savvy IT guys who co-founded Essention.cothrough a BNI referral. But they’re not just IT guys.
My All-Time Favorite Copywriting Headlines
I’ve written thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are ten of them that I presented last week to my networking group: BNI Embarcadero…
Pearl Zeimer: Centenarian Honored in Marin IJ
The publicity just keeps piling up for my Mom’s 100th birthday. I had sent a blurb to the Marin IJ about her centennial and their reporter for Greenbrae, Kentfield, and Ross, Mary Enbom, reached out to interview me for this story that appeared on Thursday, September 7, 2017: Pearl Zeimer just turned 100. The Greenbrae […]
How My Mom Survived, Thrived and Is Still Alive at 100
My mother, Pearl Zeimer, hit the century mark this week. Here’s the photo I submitted to “The Today Show” and they put it on a Smucker’s label. (A friend now calls this “Pearl Jam”.) Naturally, my brother, sister and I hosted several parties for our Mom with our family and long-time friends to celebrate this […]
5 Reasons Why I Finally Quit Comcast And Switched to Sonic
I’ve been a Comcast customer for far longer than I care to remember. But after I moved to a condo about a month ago, I finally cut cord and quit Comcast! Here are the top five reasons why I switched to Sonic and Dish TV…
What Divers Hate Most About “47 Meters Down” – A Review by 12 Experienced Divers
On June 26, a dozen Marin Scuba Club members and friends suspended reality to see this movie about two young sisters who go shark diving in Mexico. I polled a few of the moviegoers –– all extremely experienced divers –– to gauge their responses.
BNI San Francisco Freelance Copywriter Presentation June 2017
In this presentation, I’m going to share the five turning points in my career… how I evolved from being an ad agency staff copywriter to a freelance copywriter… a few examples of my work… best referrals and what I cost. Now, as good as a I am today, it took me three years to attain […]
How To Survive A SCUBA Gear Failure
It was not a good day. My gear tried to kill me, so I ditched it…
An Interview With An International Social Media Expert – Caro Collazos, Bee Social Group
Caro Collazos, is founder and self-proclaimed “Queen Bee” of Bee Social Group, an international social media consultancy based in San Francisco.
Digital Imaging Website – Medical Copywriting
This website for Qure.ai was a medical copywriting project for a client based in India. that is primarily a Big Data/analytics company.
Southern California Construction Company Website Copywriting
I’m proud to present this website for a Southern California construction and remodeling company. This was a referral through Organic Communications, a long-time colleague. The husband and wife team in Cathedral City, CA, from Premier Construction and Remodel, Inc. work on everything from residential projects to commercial, especially restaurants. The client wrote this about my […]
Financial Copywriting for Ascend Wealth Management
Recently, I got a call from a Marin County wealth advisor who found me on Yelp. He asked if I could edit his new website copy, as well as his draft for a white paper. I showed him my so-called “financial portfolio” of work I’ve done for Charles Schwab, Visa, Wells Fargo, Bank of America, […]
Scuba Diving: West Side Story on Oahu
Two weeks ago (right after the 2016 Elections), I did something exceedingly selfish. For about two hours, I was weightless beneath the warm Pacific seas off the quiet west coast of Oahu vs. the hectic, traffic-clogged southeast coast of Waikiki Beach. I didn’t think about Presidential politics, my 99-year-old mother’s memory issues, my 22-year-old daughter […]
Travel Copywriter: Marin Scuba Club Member Spotlight
I’m very pleased to have been chosen for the Member Spotlight of the November 2016 Newsletter by the Marin Scuba Club. This is a terrific organization of hearty souls who actually dive in cold Northern California waters, with frequently scheduled trips to San Diego and tropical venues, too.
Website Copywriting for Martin Sign Company
As a website copywriter, I’ve written well over 225 websites over the past 20 years. I’m proud to say that one of the best overall websites is for my friend and colleague Marty Wall, co-founder of Martin Sign Company in San Francisco.
San Francisco Copywriting Presentation at BNI Embarcadero
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.