Archive | Radio Commercials


Radio Copywriting for Hearing Aids

I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers. He had been running radio spots that were not producing results. Within a week, I wrote and produced a :30 and a :10 radio commercial through my alliance with the incredibly talented Troy Duran at […]

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Healthcare Radio Copywriting: Lap-Band

As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The client had many testimonials on its site: some are video interviews of 2-4 minutes each and some are written testimonials. The challenge was taking these video clips and finding […]

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Universal Ballet of Korea Radio

The Universal Ballet of Korea was referred to Phil Siegel of Media Works SF to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th. He contacted many newspapers and got them placed in the […]

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African Children’s Choir Radio PSAs

The Music For Life Institute is the parent organization of the African Children’s Choir based in Vancouver, BC, Canada. This nonprofit organization has several choirs touring the world to raise money and awareness for millions of African children across Uganda, Kenya, Rwanda, Sudan, Ghana, Nigeria, and South Africa. Here are a few radio public service […]

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Freelance Travel Copywriting Experience

Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]

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Healthcare Radio Copywriting

Lasik-1 :30 radio jingles: I wrote these spots for a client in the Midwest through an agency on the East Coast, which proves I don’t have to live in your town to write, direct and produce great radio copywriting for you: 1) Lasik-1 Jingle: Country Version” Lasik-1: Country.mp3 2) Lasik-1 Jingle: Rock Version” Lasik-1: Rock.mp3 […]

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More Radio Commercials

As a San Francisco copywriter, I’ve written, directed and produced over 750 radio commercials for packaged goods, services and technology clients. Here are a few of the “as produced” MP3s for my favorite radio scripts for clients as diverse as these — you can listen to each of the :60 radio commercial MP3s here: — […]

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KRON print ad

NewsCenter 4 Radio Commercials

For three of the seven years that I worked at Ketchum Advertising, San Francisco, I was a copywriter on the KRON-TV NewsCenter 4 account. For their news promotions, we would receive the news story scripts on a Monday each week. By Tuesday, we’d have created three newspaper ads with copy and layout, plus a radio […]

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Lindsay Olives :: Magazine Ad & Radio Copy

One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients ever: Lindsay Olives. I’ve always believed that advertising copywriting should be entertaining with humorous headlines. So here are two I wrote that I still like, many years later. The […]

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Hooked on Phonics :: Radio Spot

A few years ago, I was asked to write a radio script and produce it for Hooked on Phonics, one of the world’s most popular reading tools for children. My own daughter was beginning to read at the time and I strongly believed in phonics being able to help young readers to read better. My […]

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BART Radio

Bridges Marketing Group of Walnut Creek asked me to write, direct and produce four :30 spots within a week in March 0f 2007. No problem. Below are the first two of commercials: “Yo Dude” and “Baseball.” Plus, a few years ago, I wrote and produced these two :30 radio spots for the agency’s tagline: “Fung […]

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