My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I have enjoyed inserting humor, where appropriate, to get the attention of readers of advertising projects that I’ve written for over 35 years.
These are some of my highest response projects for San Francisco direct response copywriting across the financial, hearing, healthcare and consumer packaged good industries.
As a San Francisco copywriter, I presented this PDF today at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one.
A client of mine, Allison Bliss Consulting, asked me to write scripts for :15, :30 and :60 radio commercials, copy for both animated and static ad banners, and edit her newspaper ad copy for the SF Chronicle’s Pink Datebook section. Before I could recommend a media buyer/planner for the project, she had already found Ellen Young […]
It was 50 years ago today that The Beatles first starred on CBS-TV’s “The Ed Sullivan Show” to a live national audience of 74 million people. I was one of them, sitting on the floor of my parents’ bedroom with my twin brother and older sister.
Today, I featured this particular :60 video as the start of my BNI Presentation to promote the services of Zeimer’s Advertising Shoppe. Have a look. It was produced by Brandefy.com using a video template they created. By the way, I also write a wide variety of projects, from brochures to newsletters to websites. About The […]
I’m a proud member of BNI Embarcadero, which we boldly call “The Best Damn Chapter. Anywhere.” With about 60 members, we’re the largest on the West Coast, close over $2 million annually through referred word-of-mouth business, and host three seven-minute presentations per week. That means my turn in the rotation only comes up once about […]
I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers. He had been running radio spots that were not producing results. Within a week, I wrote and produced a :30 and a :10 radio commercial through my alliance with the incredibly talented Troy Duran at […]
As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The client had many testimonials on its site: some are video interviews of 2-4 minutes each and some are written testimonials. The challenge was taking these video clips and finding […]
The Universal Ballet of Korea was referred to Phil Siegel of Media Works SF to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th. He contacted many newspapers and got them placed in the […]
The Music For Life Institute is the parent organization of the African Children’s Choir based in Vancouver, BC, Canada. This nonprofit organization has several choirs touring the world to raise money and awareness for millions of African children across Uganda, Kenya, Rwanda, Sudan, Ghana, Nigeria, and South Africa. Here are a few radio public service […]
Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]
I first wrote this Midwest client’s :30 radio jingles and a direct mail project. Then, their East Coast agency asked me to edit the Home Page script and FAQs section for an innovative, interactive Web site: www.my2020.com/. Have a look…
Lasik-1 :30 radio jingles: I wrote these spots for a client in the Midwest through an agency on the East Coast, which proves I don’t have to live in your town to write, direct and produce great radio copywriting for you: 1) Lasik-1 Jingle: Country Version” Lasik-1: Country.mp3 2) Lasik-1 Jingle: Rock Version” Lasik-1: Rock.mp3 […]
Healthcare Copywriting is one of my specialties. Because I’m a San Francisco freelance copywriter with vast expertise across all media, I’ve had the good fortune of working with a wide variety of healthcare products and services over my 25-year career. View my specific healthcare copywriting credentials.
As a San Francisco copywriter, I’ve written, directed and produced over 450 radio commercials for packaged goods, services and technology clients. Here are a few of the “as produced” MP3s for my favorite radio scripts for clients as diverse as: — Caesars Tahoe Resort Casino featuring Ken Nordine of “WordJazz” fame to describe “The Caesars […]
As a San Francisco copywriter, I’ve been an ad agency staff and freelance copywriter for virtually every financial institution in California, from Bank of America and Wells Fargo to Charles Schwab, Visa, and some dot coms, like Yodlee and Intuit. Here are my favorite ads, ad banners, and radio commercial that I created as a […]
For three of the seven years that I worked at Ketchum Advertising, San Francisco, I was a copywriter on the KRON-TV NewsCenter 4 account. For their news promotions, we would receive the news story scripts on a Monday each week. By Tuesday, we’d have created three newspaper ads with copy and layout, plus a radio […]
One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients: Lindsay Olives. I’ve always believed that advertising copywriting should be entertaining with humorous headlines. So here are two I wrote that I still like, many years later. The first […]
A few years ago, I was asked to write a radio script and produce it for Hooked on Phonics, one of the world’s most popular reading tools for children. My own daughter was beginning to read at the time and I strongly believed in phonics being able to help young readers to read better. My […]
My colleague, Ivan Lee, and I created a series of five animated banners in various sizes for a now-defunct VoIP telecom solution called TomatoVine.com. The sizes were 728×90, 468×60, 160 x 60, 120 x 600 and 300 x 250. View the animated Web banners here: Listen to one of the :60 radio spots here:
Bridges Marketing Group of Walnut Creek asked me to write, direct and produce four :30 spots within a week in March 0f 2007. No problem. Below are the first two of commercials: “Yo Dude” and “Baseball.” Plus, a few years ago, I wrote and produced these two :30 radio spots for the agency’s tagline: “Fung […]