What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my summer newsletter: I’m now a contributing writer for the Intuit Small Business Blog. Read my articles and comment! A […]
Author Archive | Gil
Freelance Copywriting: InspiredInLaw.com
Through a BNI referral as a freelance copywriter, I wrote the website for Larson Shores’ newest architecture venture to introduce The Inspired In-Law Cottageâ„¢ to two different worlds of people: families concerned with Aging in Place and those looking for sustainable living spaces. The new site is www.InspiredInLaw.com. The central theme: the Inspired In-Law Cottage […]
Cutting Edge Jobs Video
A long-time client and friend in New York City recently asked me as a freelance video copywriter to edit a video script for a colleague of his. Check out this visually arresting technology that puts the video on the front of a Web page so it looks almost three-dimensional: www.CuttingEdgeVideo.com. If you’d like to contract […]
FICO® Financial Copywriting
As a freelance financial copywriter, I was contracted by FICO® in 2010 to write Website copy, brochure copy and video copy for a number of their industry solutions: Retail & Consumer Goods Marketing Projects Visit Web page portal for Merchant Services. Visit Marketing Services page. Download FICO Retail & Consumer Goods Brochure PDF. Auto Finance […]
Breastfeeding Copywriting
When the San Mateo County Health System needed a freelance copywriter for a new education campaign, I recently collaborated with Nora Isaacs, another writer, and Kuleana Design in San Francisco. Collectively, we created this campaign to tell young mothers that each additional month they breastfeed helps their child grow stronger, gives them a healthier future, […]
Group Price Website Copywriting
A few months ago, I received a referral to the founder of this site through a friend who’s a SEO expert. As a freelance website copywriter, this was right in my wheelhouse. GroupPrice.com is for businesses what Groupon is for consumers. How? Because with Group Price, any small business can go online and grow online […]
Walt Disney, Me & Creativity
I met Walt Disney as a kid in Disneyland in March 1956. Here’s the proof — I’m on the right, my twin brother is on the left and our sister is in the middle. Our father saw him about 20 yards away in front of the Disneyland Hotel, walked up to him and said, “Mr. […]
Zeimer’s NewZletter, Summer 2010
1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, My freelance copywriting consultancy has weathered several recession cycles over the past 15 years, so it continues to forge ahead despite […]
Virtual Tour Scripts
Bluegrass Assisted Living, in Kentucky, is one of my clients. It was approached by a virtual tour company in the Midwest. So I was brought in to write separate 10-scene scripts for each of these two senior living facilities to offer an online tour and showcase the properties that offer four levels of assisted living, […]
African Children’s Choir Radio PSAs
The Music For Life Institute is the parent organization of the African Children’s Choir based in Vancouver, BC, Canada. This nonprofit organization has several choirs touring the world to raise money and awareness for millions of African children across Uganda, Kenya, Rwanda, Sudan, Ghana, Nigeria, and South Africa. Here are a few radio public service […]
Zeimer’s NewZletter, April 2010
1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, Is the recession over? With a roller coaster stock market and other vague indicators, who knows? But when I’m awarded six […]
Freelance Travel Copywriting Experience
Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]
The Sequoias Portola Valley Health Center Brochure
The Sequoias — Portola Valley is a beautiful 42-acre Life Care community on the San Francisco peninsula in the wooded hills near Woodside, California and Silicon Valley. (CLICK TO ENLARGE IMAGE) As a freelance healthcare copywriter, I was asked to create a new brochure for its Health Center. People who use this Skilled Nursing Rehabilitation […]
IPSOFACTO IT Services Website
I just completed the revision of this site’s copy, using more descriptive copy and SEO keywords. As an established IT managed services company serving clients in the San Francisco Bay Area, IPSOFACTO IT SERVICES works with small businesses, medium-sized businesses, large enterprises, and government entities, as well as not-for-profit groups. Visit the site of approximately […]
Marin County Mock Trial Results
Click image to enlarge. (Caption) Kingsley Leung, of Terra Linda High, (front right) and fellow TL student “attorneys” Wilhelmina van Royen (wearing vest, left) and Natsuko Porcino (far right), applaud for their school during the awards ceremony at the 2010 Mock Trial Competition, coordinated by the Marin County Office of Education at the Marin County […]
Trader Vic’s Foods Label Copy
Around 1990, I wrote some romance copy for Trader Vic’s Salad Dressing labels through one of Michael Osborne Design, one of San Francisco’s premier logo and graphics companies. (CLICK TO ENLARGE) It wasn’t until last summer, while having dinner with Brian Jacobson of Focus Design in San Rafael, that we discovered we’d worked together on […]
Terra Linda Wind Article
My daughter has been a member of the Terra Linda Orca Swim Team for seven years now. Here’s an article that Gil Zeimer and Norm Levin of Prime Road Marketing and Communications co-wrote about this great community swim team for ages 4 – 18. The photo caption is on page 7 with the article on […]
Zeimer’s NewZletter, Dec 2009
Welcome Message What’s New? Recycled Creativity Humor Is A Funny Thing Why I Love Referrals Happy Holidays From Gil, Ellen & Sara About Zeimer’s Advertising Shoppe Welcome Message Hi there, One of my dogs squatted on a trail recently to pee and got stung by a bee. But isn’t that the type of year it’s […]
More Healthcare Copywriting
Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]
BNI Visitor’s Day Recap
By Gil Zeimer, BNI Embarcadero Member, BNI Ambassador & Freelance Copywriter We had them at “Wilkommen.” From the moment Herr Richard Reinholdt started singing “Wilkommen”, the audience of 90 members, visitors, and guests on October 28th was enraptured. One visitor said, “I’m ready to drink the Kool-Aid now!” Our Visitor’s Day to celebrate BNI Embarcadero’s […]
Zeimer’s NewZletter, Oct 2009
Zeimer’s NewZletter, Vol. 1, No. 4, October 2009 Welcome Message What’s New? A Recent Success Story Featured Blog Article Recycled Creativity Humor Is A Funny Thing Why I Love Referrals Ad Trivia About Zeimer’s Advertising Shoppe Welcome Message Hi there, How’s business? In the words of Larry David, “September and October to date have been […]
Why Referrals Are Like A Bottle of Wine
By Gil Zeimer, Ambassador at Large, BNI Embarcadero, San Francisco This article appeared in the September 2009 issue of Referral Success Magazine. I don’t have an empty bottle of Chateau Mouton Rothschild Pauillac 1990 on my desk as I write this. But I am an expert in gauging the timeliness and quality of referrals that […]