Freelance Copywriting | Zeimer's Advertising Shoppe
Freelance Copywriting, Web & Direct Marketing Services
Below is a slide presentation that I made to my Business Network International group this week at BNI Embarcadero in San Francisco, probably the largest chapter on the West Coast. This 13-slide PPT offers an overview of my freelance copywriting, freelance copy editing and freelance project management services, shows a brief background, some family photos, […]
For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]
(Graphic reprinted courtesy of Orma Design.) Gil Zeimer and Zeimer’s Advertising Shoppe were just mentioned in a story in the SF Examiner: How to Get Graphic Design and Copywriting Clients: Drop the mouse and step away from the computer by Stephanie Orma. For the creative industry, in which 99.9% of the time is spent interacting […]
Welcome Message What’s New A Success Story I’m #1 in SEO. Are You? DM Sales Statistics Humor Is A Very Funny Thing Why I Love Referrals Advertising Trivia Welcome Message Hi there, After years of writing dozens of email, printed, and Web-based newsletters for my friends, colleagues and clients, I’m finally taking the time to […]
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that it offers a full program of ongoing classes, daylong programs and residential retreats. Andre Cohen of Andre Cohen Marketing […]
Everyone’s heard of Venture Capitalists who provide the capital to incubate new companies. But the scientists, engineers, designers and inventors who created Squid Labs wanted to position themselves as Venture Technologists, incubating technologies to drive high-growth opportunities. So they help companies develop inspired products that accelerate the innovation process, facilitate client communication, enhance project management, […]
On February 26 in the Executive Board Room of First Bank in San Francisco, Sharon Schanzer, freelance graphic designer at Red Letter Day Graphic Design and Gil Zeimer, freelance copywriter at Zeimer’s Advertising Shoppe, offered a complimentary presentation to a full room of executives hungry to learn “How to Market And Promote Your Business During […]
Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]
I have a vast portfolio of B2B and B2C financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.
As a freelance copywriter, I write an average of 10 to 15 Websites a year, totaling hundreds of pages of content and dozens of Search Engine Optimization (SEO) keyword phrases. This site for www.GetThirdEye.com was an organizational challenge for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope, because the client wanted a […]
I wrote this White Paper as a freelance copywriter for Fair Isaac.com. With the continuing financial markets tumult, regulators are requiring assurances that portfolios can withstand economic downturns. Stress testing to measure and mitigate your portfolio’s risk is both a savvy risk management strategy for US companies and an absolute mandate for international businesses. This […]
As a freelance copywriter, I love writing about scuba diving almost as much as I enjoy the escape, the ethereal quietness, and the weightlessness of being underwater. On November 2, 2008, the Marin Independent Journal featured a dozen “travel nightmare stories filled with cockroaches, sinking ships and the unexpected” by Ann Tatko-Peterson. My freelance copywriter story […]
I’ve had the good fortune of working with many celebrities and locally famous people over my ad agency and freelance copywriting career. These include: Wolfman Jack, Joan Baez, Slim Pickens, Henny Youngman, Paul Winchell, Sally Kellerman, Pernell Roberts, Country Joe MacDonald, Don Pardo, and all the KRON-TV NewsCenter 4 broadcasters in the early 1980s. Most […]
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]
Hate going to the dentist? Bored when you’ve got to sit there with your mouth wide open and listen to scraping or drilling? Now, you’ll now be able to view TV shows and movies as you get drilled with novacaine and have a root canal. Think Outside The Mouth InChair TV is the company showing […]
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]
As a dedicated (some might call it “addicted”) blogger, one of the first things I learned was to add links to each article. This not only helps its search engine ranking, but it upholds the Golden Rule of reciprocal linking for blogs. “You link to me, I link to you…” that sort of thinking is […]
William Shakespeare wrote, “A rose by any other name would smell as sweet.” But what if your dessert was named Spotted Dick instead of Steamed Suet Pudding?… What if you offered your guests Lamb Thymus Gland instead of Braised Sweetbreads?… What if your waiter told you of tonight’s special fish dish as one of the […]
As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]
I’m proud to say that I recently became a Green Certified Writer for the San Francisco Bay Area. It was a relatively easy process: — I completed a Word doc and emailed it to the Marin County Green Business Coordinator. — She reviewed my application. — She scheduled an appointment to walk through my office […]
(This article by Gil Zeimer is reprinted from Sparksâ„¢ Newsletter, April, 2008) Strategic Alliances. Virtual Partnerships. Power Teams. Whatever you call them, having a network of trusted allies is a critical component for any company’s long-term marketing success. And if you’re a small company, networking is absolutely essential for survival in troubled times like these. […]
The economy sucks. Unemployment’s up. Income’s down. Everyone’s scared. So what should you do? Believe it or not, now’s the best time to advertise and market your product or service. Why? Because, according to an article in today’s SF Chronicle AllBusiness.com section, “when the economy is faltering, advertising is often the first thing in the […]