Angela Warren is a highly respected San Francisco Immigration Attorney who needed a professional, international site to best represent her business and her clientele, which includes Fortune 500 companies, the largest international corporations, start-ups, and everyone from America’s Cup employees to visiting professors to sushi chefs. Here’s what her old site looked like. Perfectly functional, […]
Please review my Portfolio of ads. Web sites and content. Radio scripts. TV commercials. Data sheets. Direct response packages. PowerPoints. Promotional copy. White Papers. Packaging copy. And more. You’ll see why I’m “The One-Stop Copy Shoppe.”
Recording Studio Web Copywriting
Speed Of Sound Audio Production is a recording studio in St. Louis, MO. It’s owned by Troy Duran, a terrific, very experienced voice actor and radio DJ. Through another BNI chapter in San Francisco, I was asked by Carrie Santi to collaborate with her on a revision of Troy’s nine-page website. Above, you can see […]
Retro Online Marketing Website
Pam Card of Surefire Online Marketing is one of my colleagues, power partners and frequent collaborators. She had designed and written a first draft of her website. But she needed someone to polish the content using a friendly, approachable voice. As an accomplished copywriting ventriloquist, I was able to revise her copy and am thrilled […]
Hole In One Golf Banner Copywriting
I recently had the pleasure of working with John Donaghue, a CLIO-winning art director in San Francisco, on a series of animated banners for The World Golf Hall of Fame. The client wanted to run banners to inform golfers that they could register their most memorable shot ever in the Hole In One Golf Registry. […]
San Francisco Hypnotherapy Web Copywriting
My friend and hypnotherapist, Kay Heatherly, had an old website that was in need of an update — for both content and layout. Here’s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website? And here’s what her new site looks like, with […]
Non-Profit Annual Report Writing
I recently wrote and edited the copy for a 28-page annual report for a nonprofit educational company headquartered in the Bay Area: Common Sense Media. The company’s mission states: Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive […]
S3 Skincare Website Copywriting
As a healthcare copywriter, I’ve written all types of sites for all types of products and services. This is one of my favorites — S3 Skincare. For this client in Maryland, I wrote the new tagline: “Scientifically Proven. Superbly Radiant. Smarter Skincare.” to play off of the company’s name. For the home page, there are […]
Zeimer’s NewZletter, Sept 2011
What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my June 2011 newsletter: Freelance healthcare copywriting: Radio scripts and production for a lap-band clinic; revised copy […]
Healthcare Radio Copywriting: Lap-Band
As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The client had many testimonials on its site: some are video interviews of 2-4 minutes each and some are written testimonials. The challenge was taking these video clips and finding […]
Safte Products Site Copy
SafteProducts.com offers peace of mind for seniors. SAFTE is an acronym for “Safety Alert for The Elderly” system, an effective and affordable monitoring device that utilizes a patented “lack of motion” detector to ensure the resident is safely following their normal routine. This innovative design provides Total Protection by operating both actively and passively. Each […]
Tech Website Copywriting: Pivotal
Adrienne Dale of Pivotal Consulting is a high-powered technology consultant who needed a new site that looked as professional, as skilled, and as competent as she is. She requested that I help her for technology website copywriting. I worked closely with Adrienne to craft her copy, then called in Lauren Deane Evans of Good Looking […]
Universal Ballet of Korea Radio
The Universal Ballet of Korea was referred to Phil Siegel of Media Works SF to help publicize their once-in-a-decade visit to San Francisco to present “Shim Chung, The Blind Man’s Daughter” at the War Memorial Opera House on Friday, July 22nd and Sunday, July 24th. He contacted many newspapers and got them placed in the […]
Dental Site Cosmetic Makeover
BEFORE I’ve been working with Dr. Michael Hack and Financial District Dental in downtown San Francisco for several years now, writing his Mental Floss Newsletter and some newspaper ads. I’m happy to announce that I’ve just completed revising the copy for this 30+ page website as part of my BNI Embarcadero Marketing Makeover Team. AFTER […]
College Counselor SF Website
Through an annual San Francisco elementary school auction donation, I worked closely with a San Francisco-based college counselor and consultant to craft her website copy and offer creative guidance. The site’s gorgeous design was courtesy of Bradley Charbonneau of Likoma.com. The three of us worked collaboratively: she chose the images, and Bradley built the site […]
Senior Living Newsletter Copywriting
I wrote these Spring/Summer bi-annual newsletters for three upscale Life Care communities for people 55 and up through Sequoia Living: The Sequoias – San Francisco, The Sequoias – Portola Valley, and The Tamalpais – Marin County. Each newsletter contains five stories over six pages, including “Residents Are Using More Technology, More Often”, a resident profile, […]
CPMG Recovery Auditing Website Copywriting
This project was a fourth-tier referral through BNI Embarcadero. I worked with the owner of Corporate Performance Management Group in Arizona to write and edit his 25-page website to showcase his decades of expertise in recovery auditing. We positioned CPMG as “The Knowledge Leader in Recovery Auditing” because he has a proven track record of […]
Book Bank USA Gets A New Front Cover and Inside Pages
AFTER Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m proud to sit […]
Intuit Small Business Dictionary
There are so many new words, terms and phrases for small businesses to learn these days. Which is why I’m proud to introduce you to the Intuit Small Business Dictionary that I created as a contributing writer to the Intuit Small Business Blog. The Dictionary contains over 250 brief definitions of phrases and terms that […]
More blog.intuit.com Articles
I’m thrilled to say that I’ve now written over 50 articles for the Intuit Small Business Blog over the last three months. Here are the most recent posts that I’m proud of — please read and feel free to comment on that site: Money Identity Theft and How to Prevent It by Gil Zeimer on […]
Financial Copywriting: Doha Bank World Cup Ads
A graphic designer I’ve worked with in Toronto knows a marketing manager at Doha Bank in the Middle East. He recently asked me to collaborate with him on a campaign of four ads to celebrate Qatar being the first Arab nation to be selected to host the World Cup. Here are the four initial ads […]
2011 Small Business New Year’s Resolutions
Here’s an article I wrote that went live today on blog.intuit.com: What’s your list of resolutions? As a freelance blogger and small business owner for over 15 years, here’s my list of top New Year’s Resolutions for small businesses — feel free to comment below:Â #10 — Go green… #9 — Stop smoking… #8 — Lose weight: […]
‘Twas The Night Before Networking
This poem and artwork were presented to BNI Embarcadero last week. It featured a collaboration with my colleague of FritzCartoons.com. I hope you enjoy it. Illustrated by Fritz Wall. Written by Gil Zeimer. Narrated by Steven Favreau. Apologies to Clement Clarke Moore. ‘Twas the night before networking when all through the bay, BNI Embarcadero members […]