Archive | Direct Response/Promotions

B2B Postcard Copywriting

One of my best friends is Bart Saling, owner of Bridge to Bridge Technologies in San Rafael, CA. He promotes his business with promotional postcards like the two shown here and hired me to do the B2B postcard copywriting. Lauren Deane Evans of Good Looking Ideas was the art director and Marty Wall of Fritz […]

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Freelance Travel Copywriting Experience

Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines that cross the globe, one of the world’s most popular cruise lines, a leading watersports activities company, restaurants in Northern California, and adventure/scuba diving magazines […]

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More Healthcare Copywriting

Healthcare Copywriting is an exciting field and I’ve written for a myriad of healthcare products and services. Below are more examples of my healthcare copywriting expertise: Portola Valley Health Center Brochure Copywriting As a freelance healthcare copywriter, I was asked to create a new brochure for The Sequoias — Portola Valley Health Center. People who […]

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Direct Mail & Response Copywriting

For freelance direct response copywriting, I have over 20 years of experience across all media, including postcards, self-mailers, ads, radio, TV, online banners, and direct response packages. Below are a variety of examples of my creative skills for direct response copywriting. To receive an estimate for your next direct response copywriting project, please contact me […]

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Promotional Phone Card Postcards

Here are the fronts of the three postcards. (Click on any image to enlarge it.) Download a PDF of this postcard campaign. The Company: CorporatePhoneCards.com is a full-service provider of promotional phone cards. Its goal is to help clients achieve recognition and create consumer response by offering attractive, professional, and cost-effective advertisements in a space […]

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Financial Copywriting

I have a vast portfolio of financial copywriting expertise. Over the past 25 years, I’ve produced memorable print and broadcast work, attention-getting promotions, high-level Web site content, plus high-response print and email direct marketing campaigns for many financial institutions. Read some of my success stories.

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Recruitment DM Campaign

Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The goal was to create a new brand for this seven-year old division of a 100+-year-old insurance company to recruit insurance agents who could sell […]

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DHL Snow Globe $20 Promotion

About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I started kicking around some concepts. I asked if we could show snow globes of various cities where DHL delivered globally. […]

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Hearing Aid Direct Mail

As a freelance copywriter, an ad agency called me recently to handle the copy and concepts for a few direct response projects for their hearing aid client, Zounds Hearing in Arizona. The thing I like best about this company is that it was started by an audio engineer who was trying to help his hearing-impaired […]

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Freelance Direct Marketing Financial Copywriting

Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with a promotional overlay from Home Depot. Download Wells Fargo EquityLine Platinum Card Acquisition Letters 3-Page PDF. For Wells Fargo, I also wrote a project […]

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ISP Postcards :: Brainstorm Networks

THE PROBLEM Brainstorm Networks, a South Bay Internet Service Provider now owned by RCN, called on me to write and manage a direct marketing campaign. But they didn’t know if they should mail letter packages, postcards or what. THE SOLUTION I branded them as “The Business-Only ISP,” then wrote a series of four postcards initially, […]

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Check Point Software :: Direct Response Copy

During 2006/2007, I wrote a variety of direct response projects for Check Point Software Technologies, an Israeli company with US headquarters in Redwood City, California. This company is a leader in securing the Internet with the worldwide enterprise firewall, personal firewall, data security and VPN markets. Here are some examples of their marketing toolkits, featuring […]

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Software Direct Response Copy

I’ve written direct response packages, promotional postcards, self-mailers, conference announcement mailers, and HTML emails for a wide variety of software clients, including Oracle, Symantec (Norton), PalmOne, Intuit, and more. Here are samples of some of my favorites: 1) Intuit QuickBooks Software Direct Response Package — I’m proud to say that I introduced QuickBooks software to […]

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Treo 650 smartphone from PalmOne

This was a direct response letter sent to owners of previous models of PalmOne’s Treo smartphones, asking them to upgrade to the newest model that had more bells and whistles than anything Palm had ever created. As a freelance copywriter, I was hired by Carat Interactive, a leading San Francisco ad agency, to wordsmith this […]

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